The 1,900 guests at the wedding of Kate Middleton and Prince William will not send tweets from Westminster Abbey in London. A filtering device, called by the royal family, according to a blog specializing Yahoo! Will be set up by British police. An officer explained, Wednesday, April 27, the locking system of mobile communications will come into force as of Friday morning, will remain active until the end of the ceremony.
The channels that broadcast the event have also approved this device, which allows them to avoid unwanted phone ringtone for retransmission. With this system in Westminster Abbey, the royal family shows that she wants to keep control of his image, including social networks, based on the viral.
For parallel, it significantly increases its presence on the major social platforms. Nearly 380 000 people "like" the Facebook page of the Royal Family, and the account ClarenceHouse Twitter (@ ClarenceHouse), named after the prince's London residence, was followed Thursday by more than 54,000 users.
9000 COMMENTARY PUBLISHED EVERY DAY Buckingham Palace is also widely used platforms for dissemination of the Web during the ceremony. The Royal Channel, "an official page of YouTube, will broadcast live the wedding of Kate Middleton and Prince William. The official site of the wedding also promised "regular updates and exclusive photos and videos." The official account of the royal family on the platform Flickr should also be regularly supplied with new photographs.
It will be "the most digital coverage and more interactive a royal wedding date," said the prince's secretariat to Agence France-Presse. Beyond the one-time interest related to the event, the royal family has gradually converted to social networks. Already a user of YouTube and Twitter since 2009, Elizabeth II opened his Facebook page in November.
The online strategy of Buckingham Palace resonates with voters: a study of Greenlight, a British company Internet marketing, publications related to the marriage of Kate and William, forums, blogs or social networks, increased 700% between March and April. Nine thousand comments on this topic are broadcast daily on average over the Net, the study says.
During the ceremony, 400 million people could watch the event online, says the Wall Street Journal. The British mobile operator O2 also provides that 65 million photographs will be shared on social networks. 
The channels that broadcast the event have also approved this device, which allows them to avoid unwanted phone ringtone for retransmission. With this system in Westminster Abbey, the royal family shows that she wants to keep control of his image, including social networks, based on the viral.
For parallel, it significantly increases its presence on the major social platforms. Nearly 380 000 people "like" the Facebook page of the Royal Family, and the account ClarenceHouse Twitter (@ ClarenceHouse), named after the prince's London residence, was followed Thursday by more than 54,000 users.
9000 COMMENTARY PUBLISHED EVERY DAY Buckingham Palace is also widely used platforms for dissemination of the Web during the ceremony. The Royal Channel, "an official page of YouTube, will broadcast live the wedding of Kate Middleton and Prince William. The official site of the wedding also promised "regular updates and exclusive photos and videos." The official account of the royal family on the platform Flickr should also be regularly supplied with new photographs.
It will be "the most digital coverage and more interactive a royal wedding date," said the prince's secretariat to Agence France-Presse. Beyond the one-time interest related to the event, the royal family has gradually converted to social networks. Already a user of YouTube and Twitter since 2009, Elizabeth II opened his Facebook page in November.
The online strategy of Buckingham Palace resonates with voters: a study of Greenlight, a British company Internet marketing, publications related to the marriage of Kate and William, forums, blogs or social networks, increased 700% between March and April. Nine thousand comments on this topic are broadcast daily on average over the Net, the study says.
During the ceremony, 400 million people could watch the event online, says the Wall Street Journal. The British mobile operator O2 also provides that 65 million photographs will be shared on social networks.
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