Thursday, April 28, 2011

TomTom makes money on user information

As many know TomTom is one of the leading manufacturers of GPS technology and the world famous with Garmin a top seller in the world, at least so far. The Dutch newspaper AD published in the past few hours article unveiled as TomTom sold positional data recorded by its users to police in the Netherlands.

We all know that GPS sales are in free fall, more and more smart phones or other gadgets that offer this system and obviously are displacing traditional GPS. TomTom obviously saw an opportunity to make easy money, though no doubt it could cost you many customers. According to a press release in which the manufacturer apologizes to its user, clearly because they have been caught, TomTom says that the information will be used by the Dutch government to strategically place the radar speed.

Beyond whether the information was given to a good end or not is no doubt that generate benefits in exchange for customers' personal information is not the method.

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