Last year, John Stack (Director of Tate Online) released a policy paper on the activities of digital TATE until 2012: in essence a real three-year plan of activities with new media: Tate Online Strategy 2010-12. The document represents a valuable tool for many institutions because it starts from considerations also critical of the web presence of TATE and develop a vision for design then the points on which all future digital activities, from corporate website.
The introduction says it all: "Our ambition is to make the Tate Online website of art more attractive and more" social ", in addition to sharing content that is the richest and most extensive to be found on the Net: To do this we need design a greater presence for the Tate outside of our website in order to engage with the public wherever they are active online Tate.
To achieve this ambitious goal we should move from considering Tate Online as the 'fifth Tate' 'going online that incorporates all that is practically TATE: from research and conservation programs for fundraising. (John Stack) Very illustrative in this respect the 10 principles for Tate Online: Online TATE must above all be user-oriented.
The website is a platform for publishing and interaction. The website should be alive with the thoughts, conversations and opinions. Online content, e-commerce and the community must be interconnected. All web pages are the beginning of a series of possible paths for users. Content owners must be able to manage their content.
The online content should be open and allow their networking. Content and interaction must "take place" where the audience is more active. Offer the opportunity to personalize their navigation will improve the visitor experience. The website must be sustainable. A vision, then, that aims to make a defense official site with a very contemporary design that takes account of the interaction with the social platform of user-created content, and that it follows logical light years away from the formality of many institutional sites.
In these days TATE won the Best of The Web (respective category) of the prestigious Museums and The Web 2011, with the "One-to-one with the Artist: Ai Weiwei. In essence, on the occasion of "The Unilever Series: Sunflower Seeds Ai Weiwei 2010, the artist Ai Weiwei, you can go in front of a camera and record your question to the artist: all the video and the responses of Ai Weiwei are organized in a very simple but the immediate micro site created specifically for the event.
The result (actually very Camera Cafe) is to make the protagonist the audience with questions about the content of the exhibition as well as interact with the artist in an original way. Unfortunately, in recent days, Ai Weiwei was arrested by the Chinese government and currently it is unclear where he is the artist.
To push its release many museums worldwide have joined in an initiative to which all can contribute. Find all the information here. (The photo on the Chinese artist Ai Weiwei). 
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The introduction says it all: "Our ambition is to make the Tate Online website of art more attractive and more" social ", in addition to sharing content that is the richest and most extensive to be found on the Net: To do this we need design a greater presence for the Tate outside of our website in order to engage with the public wherever they are active online Tate.
To achieve this ambitious goal we should move from considering Tate Online as the 'fifth Tate' 'going online that incorporates all that is practically TATE: from research and conservation programs for fundraising. (John Stack) Very illustrative in this respect the 10 principles for Tate Online: Online TATE must above all be user-oriented.
The website is a platform for publishing and interaction. The website should be alive with the thoughts, conversations and opinions. Online content, e-commerce and the community must be interconnected. All web pages are the beginning of a series of possible paths for users. Content owners must be able to manage their content.
The online content should be open and allow their networking. Content and interaction must "take place" where the audience is more active. Offer the opportunity to personalize their navigation will improve the visitor experience. The website must be sustainable. A vision, then, that aims to make a defense official site with a very contemporary design that takes account of the interaction with the social platform of user-created content, and that it follows logical light years away from the formality of many institutional sites.
In these days TATE won the Best of The Web (respective category) of the prestigious Museums and The Web 2011, with the "One-to-one with the Artist: Ai Weiwei. In essence, on the occasion of "The Unilever Series: Sunflower Seeds Ai Weiwei 2010, the artist Ai Weiwei, you can go in front of a camera and record your question to the artist: all the video and the responses of Ai Weiwei are organized in a very simple but the immediate micro site created specifically for the event.
The result (actually very Camera Cafe) is to make the protagonist the audience with questions about the content of the exhibition as well as interact with the artist in an original way. Unfortunately, in recent days, Ai Weiwei was arrested by the Chinese government and currently it is unclear where he is the artist.
To push its release many museums worldwide have joined in an initiative to which all can contribute. Find all the information here. (The photo on the Chinese artist Ai Weiwei).
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