The new smartphones from Research in Motion (RIM) will integrate the search engine of Microsoft Bing, service mapping software giant, announced on Tuesday, May 3, Microsoft CEO Steve Ballmer. The head of the Redmond company made the announcement at an unexpected intervention at the annual conference of RIM "BlackBerry World, Orlando, Florida.
Bing, already included in the tablets playbook, will become the default search engine being "deeply integrated in the BlackBerry operating system," he said. Interviewed by Agence France-Presse, a spokesman for Microsoft, however, has refused to give any details on the terms of this partnership, whether financial data or the duration of the agreement.
RIM and Microsoft both hope that this alliance will allow them to gain ground on the mobile Internet market, dominated by Apple and Google. "Wins Microsoft suddenly a considerable expansion in the mobile industry while trying to thwart Google's dominance," said Geoff Blaber analyst, CCS Insight.
He said this agreement allows RIM alongside a foothold in the search and mapping without having to invest directly. STRATEGY ALLIANCE The association with Microsoft is the latest illustration of the alliance strategy relied on the Canadian group to advance the field of mobile Internet. RIM has in fact also a partnership with Adobe Systems.
Eager to distinguish his playbook iPad tablet Apple, maker of the BlackBerry has insisted that it was compatible with Flash software from Adobe. The firm at the apple does not have this software - which allows you to play most videos on the Internet, including on YouTube - in its mobile devices.
For its part, Microsoft acknowledged last week that he was struggling to return Bing, its search engine launched two years ago, yet who regularly nibble market share in the U.S., such as analysis, eg The site specializes Business Insider. 
Bing, already included in the tablets playbook, will become the default search engine being "deeply integrated in the BlackBerry operating system," he said. Interviewed by Agence France-Presse, a spokesman for Microsoft, however, has refused to give any details on the terms of this partnership, whether financial data or the duration of the agreement.
RIM and Microsoft both hope that this alliance will allow them to gain ground on the mobile Internet market, dominated by Apple and Google. "Wins Microsoft suddenly a considerable expansion in the mobile industry while trying to thwart Google's dominance," said Geoff Blaber analyst, CCS Insight.
He said this agreement allows RIM alongside a foothold in the search and mapping without having to invest directly. STRATEGY ALLIANCE The association with Microsoft is the latest illustration of the alliance strategy relied on the Canadian group to advance the field of mobile Internet. RIM has in fact also a partnership with Adobe Systems.
Eager to distinguish his playbook iPad tablet Apple, maker of the BlackBerry has insisted that it was compatible with Flash software from Adobe. The firm at the apple does not have this software - which allows you to play most videos on the Internet, including on YouTube - in its mobile devices.
For its part, Microsoft acknowledged last week that he was struggling to return Bing, its search engine launched two years ago, yet who regularly nibble market share in the U.S., such as analysis, eg The site specializes Business Insider.
- Microsoft's Bing To Be Default Search, Map Service On BlackBerry Devices (03/05/2011)
- Bing to be default search for BlackBerry (03/05/2011)
- Microsoft partners with RIM to bring Bing to BlackBerry (03/05/2011)
- Bing Will Power BlackBerry Search & Maps (03/05/2011)
- Bing ousts Google as default BlackBerry search engine (03/05/2011)
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