Synchronize the music stored on your computer with the iPod and the phone via Spotify will be free from now. In addition, the service will buy lists of songs from 60 cents a track. A move designed to deposit money as soon as possible and, incidentally, to outshine Apple's iTunes store. "We want to make Spotify service not only to discover music for free but also for export to your iPod or your mobile phone and buy lists of songs at competitive prices," said Gustav Söderström, head of product from the Swedish firm, with more than 300 employees.
Daniel Ek, CEO, is more aggressive: "People do not want to walk switching between music programs. Spotify henceforth be the only thing you need." The iPod is the king of the players. Apple sold nine million units in the last quarter. Therefore, the most popular request goers Spotify was always the same: to export charts to the iPod.
It is now possible, free and in minutes. Simply connect the MP3 player to the computer, wait for Spotify will recognize and ready. The same applies to the iPhone and Android phones. Carry your music collection in your pocket and listening through Spotify will be free. Of course, only songs stored on the hard drive and bought previously.
To listen to streaming on mobile, downloading from the Internet on the go, there will continue to pay 10 euros a month. "We also Windows Phone 7 before the end of the year," forward Söderström, who points out the advantage to synchronize music from your computer and your phone without cables.
"You have to connect them, the closer and wifi connect." Synchronization with the iPod and the mobile is the carrot that Spotify wants to tempt more than nine million registered in its free form (one million are extra). The key is to encourage them to buy lists of songs, rather than issues one by one, in exchange for a hefty discount to compete with iTunes.
"We only had 50% of catalog sales and no discount if you bought a list. In iTunes yes he got it. We were doing wrong, now will be different," says Söderström. Thereafter, 100% of the Spotify catalog will be available and most songs bought, more discount. A hundred songs, for example, will cost 60 euros.
The Swedish firm denies that this improvement of the free service to respond to a negative reaction to its decision to cut 20 to 10 hours listening to free music and allowing only five copies in total of the same song.
Daniel Ek, CEO, is more aggressive: "People do not want to walk switching between music programs. Spotify henceforth be the only thing you need." The iPod is the king of the players. Apple sold nine million units in the last quarter. Therefore, the most popular request goers Spotify was always the same: to export charts to the iPod.
It is now possible, free and in minutes. Simply connect the MP3 player to the computer, wait for Spotify will recognize and ready. The same applies to the iPhone and Android phones. Carry your music collection in your pocket and listening through Spotify will be free. Of course, only songs stored on the hard drive and bought previously.
To listen to streaming on mobile, downloading from the Internet on the go, there will continue to pay 10 euros a month. "We also Windows Phone 7 before the end of the year," forward Söderström, who points out the advantage to synchronize music from your computer and your phone without cables.
"You have to connect them, the closer and wifi connect." Synchronization with the iPod and the mobile is the carrot that Spotify wants to tempt more than nine million registered in its free form (one million are extra). The key is to encourage them to buy lists of songs, rather than issues one by one, in exchange for a hefty discount to compete with iTunes.
"We only had 50% of catalog sales and no discount if you bought a list. In iTunes yes he got it. We were doing wrong, now will be different," says Söderström. Thereafter, 100% of the Spotify catalog will be available and most songs bought, more discount. A hundred songs, for example, will cost 60 euros.
The Swedish firm denies that this improvement of the free service to respond to a negative reaction to its decision to cut 20 to 10 hours listening to free music and allowing only five copies in total of the same song.
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