Wednesday, May 11, 2011

Lady Gaga "social games" the pop star launches Gagaville

What can happen when the biggest star in the world of pop music, Lady Gaga, joins forces with the largest operator of "social games" of the world? Gagaville born, which is the version of the famous pop Farmville, the game that involves millions of players every day online throughout the world. And 'the meeting of two giants of the entertainment and the beginning of a new era of social gaming, in which even the stars and the star can be transformed not so much in video games (something that happened many times in the history of computer games) As in real worlds, where you can play but also, as in this case, have some special features, and preview the tracks on the new album of pop star.

"I want to celebrate and share" Born This Way "with my little monsters in a special way that has never been done before," says Lady GaGa, in concert with the opening day of the Cannes Film Festival, "has created Zynga Farmville in a magical place where my fans can come and play and be the first to hear the new album.

" Lady Gaga Zynga and have worked closely together to implement this project, the first of its kind in the new digital market, "We're always looking for new opportunities," says Raquel Di Sabatino, director of Zynga, "do many things with different brands , while what is new here is the combination of creative forces to push towards innovation.

" The partnership has obviously promotional purposes, but for fans and players the latest news can certainly be interesting. First, in Farmville is Gagaville, an area inspired by the style of Lady Gaga, with colored crystals, magical unicorns, sheep on a motorcycle, and much glitter. Then for three days, which makes the operation, which begins May 17 and will end on 26, you can hear every day a new song from "Born This Way." And again on 20, you can preview a selection of additional tracks on the album.

Again, for those who attended the many successful games Zynag from Farmville in Mafia Wars, you can buy for the first time of virtual objects created and inspired by Lady Gaga, usable and affordable in ten games on RewardVille. Zynga dominates the world of social gaming with its products, which are on popular platforms such as Facebook, MySpace, Yahoo, but also on smartphones and Tablet PCs, more than 250 million people play games Zynga each month, the most Farmville is just as popular, with 47 million users.

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