Monday, May 9, 2011

Microsoft launches advertising campaign against Apple

Microsoft has opened a website from Canada which is dedicated to compare benefits and prices of Apple computers from other manufacturers machines equipped with Windows. Objective: to demonstrate that Apple is more expensive to equal benefits. The site is called Do The Math. Redmond maker theorizes that buying a Windows PC this summer, the customer will save for other expenses.


The page contains features iMac, MacBook Pro, MacBook Air and seeks equivalent HP, Acer, Toshiba, Samsung, Sony .... The image of the campaign is a MacBook Pro 17 ($ 2,349) and an HP Pavilion DV7 (999 dollars). The image of the latter figure accompanied by a palm tree and surfboard Hawaiian collar to indicate that what has saved the buyer with this model can go on vacation to Hawaii.

Obviously, comparisons have already been replicated in the web. MacPlus stresses that paragon of three mini-notebook MacBook suggesting the client computers is the same quality and performance. While the antivirus on Windows is presented as free, the Mac is wrongly shown as forced payment.

Pcinpact HP Pavilion highlights the DM3, the least expensive of the three that occurs in one of the compare is equipped with a 500 gigabyte hard drive. The Mac and Samsung are accompanying him with 128-gigabyte drives and are more expensive. But both are equipped with SSDs (solid state disk), more expensive than standard discs HP.

Analysts also point out that no mention of battery life or the existence of graphics card.

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