Tuesday, July 26, 2011

The album became "app" Bjork reinvents the music

ROME - The name makes you smile: "app album." Still could be the future of the troubled music industry, hit by declining CD sales endemic. The project is signed by Bjork, the Icelandic singer, who recently posted on Apple's online store the first song of Biophilia. Or rather, the first constellation, a galaxy of media that will be completed Sept. 26. A new way of making records at the time of the iPad, synthesis of sounds, images, interaction. He goes out, not surprisingly, in the first place for the tablet of Steve Jobs and later as a regular compact disc. It is not the first "album app" in the strict sense, in May, the duo has created a Bluebrain iPhone called The National Mall, which incorporates songs and geolocation, but it is the first truly multimedia, thought to be a pop star and developed in collaboration with Apple itself.

At the track on the App Store, Crystalline (produced by the British Jefferys Eddie and Jason Morrison, better known as 16bit), followed by the other nine.

They contain music, interactive animations, text and partially on the possibility of intervening to change the sound track. All made with the participation of artists of the caliber Scott Snibbe media and publishing companies like Touch Press that have already worked with the world applications.

The interactive part has nothing to do with the applications seen to date. Compared to projects such as Bloom, software designed to create music in collaboration with Brian Eno, Biophilia is much more complex and at times resembles a video game. Or something that comes up. Because in reality, at least in Crystalline, traveling inside the tunnel accompanied by the voice of Bjork minimal given the choice of a fork go right or left, up or down.

There are games for consoles, Rez and the recent Child of Eden by Tetsuya Mizuguchi firstly, that go well beyond. That, unlike the various Guitar Hero really use music as a form of interaction and deep turn players into authors in a multi-sensory experience that purports to be art. Bjork, with her new project, seems to make a speech apparently similar.

If it were not this, precisely, is not a game. It represents the birth of a new form of music built from one another different skills. With hope, obviously, that can resurrect the fortunes of an industry in freefall. The major music market in the world, the U.S., according to the Recording Industry Association of America (RIAA) in 2010 once again recorded a fall of 11 per cent share touching 6.9 billion dollars.

A growing field of music distributed via the web, plus 10 percent and value around 2.2 billion dollars, but not enough to offset the losses. Suffice it to say that in 1999, the year of Napster, the turnover of record labels in America was 15 billion dollars. For us, the Italian Music Industry Federation, speaks to a smaller drop, less than four per cent last year, but a loss of value of all the world record of 31 percent between 2004 and 2010 we'll see if Biophila able to reverse the route.

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