Wednesday, August 24, 2011

China, in the second quarter, is the world's largest market for PCs

China became the world's largest market for PCs in the second quarter 2011, surpassing the United States, according to data released Tuesday, August 23. The country could even pass the first permanent world power during the year 2012, according to IDC. "It was early or late in this sector, as was already the case for the automotive market.

China has a large population and average income rises," analysis for its part Toshihiro Nagahama, economist at Dai-ichi LifeResearch Institute deTokyo . While the market has contracted in the United States from 4.8% to 17.7 million units from April to June, China, a country with nearly 500 million Internet users, the market has increased 14 % to 18.5 million PCs, notes IDC.

"China has benefited from the purchases done by companies and government activity, while at the same time the market slowed in the U.S.," said the Agence France-Presse Bryan Ma, associated with IDC. "We expect that China continues to surpass the U.S. in the third quarter of 2011, but the fourth quarter should see the U.S. market temporarily resume the top spot thanks to traditional shopping season," said however, the analyst. For 2011, the United States will therefore remain the largest market for PCs. "But in 2012, China will resume the first place if growth continues," said Ma. RISE OF LENOVO If this study marks the rise of Chinese consumers, it could also correspond to an arrival at the forefront of PC manufacturers in the country.

According to data from IDC, the Lenovo brand, headquartered in Beijing, remains in first place in the Chinese market (22.5%), followed by Acer (11.9%), and the U.S. Dell (10 , 5%) and HP (10.4%). The announcement of the strategic repositioning of Hewlett-Packard last week, could also make a difference.

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