Tuesday, January 25, 2011

Orange takes 49% of Dailymotion

The France Telecom-Orange announced Tuesday it would acquire 49% of the platform of online videos Dailymotion, one of the successes of the French Internet for 58.8 million euros, with an option for up to 100% from 2013. "From 2013, the project enables the gradual rise in the capital up to 100% with the possible arrival of new industrial partners," said a statement from Orange.

Dailymotion was founded in 2005 by two French, Benjamin and Olivier Bejbaum Poitrey. Today, its capital is owned by funds and foreign venture capital companies, and the Strategic Investment Fund (ISF), a financial arm of the state, whose purpose is to support the strategic sectors for the French economy.

The ISP also has a stake in Orange. The deal values at around 120 million euros the French company, also popular in the United States, Japan, Germany and the United Kingdom, which posted a 2010 turnover of 18 million euros, cons over 300 million estimated for U.S. rival YouTube (Google).

Loss since its creation, Dailymotion reached break even in 2010. The acquisition is another example of the new strategy put in place since last summer by France Telecom-Orange, who wants to switch to a "logic of partnerships in all directions," according to its chairman, Stephen Richard.

It allows Orange "to develop a complete video multiscreen" for its subscribers, whether they are connected via the Internet, WiFi or 3G mobile network, the statement said. Orange had invested last year in the French music streaming service Deezer, after the failure of his own system, WorMee.

The investments carried out by Orange, which now allow it to broadcast a platform MPT, however, worried advocates of Net neutrality, the principle that all content is distributed without discrimination on the network. "Plus we have interest in the content, the more likely to favor its own content," said Zimmermann example, the spokeswoman Squaring the Net, interviewed by the IHT.

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