Saturday, February 26, 2011

50% of Internet browsing and the mobile

It connects several times per day, mostly at home and through a desktop or laptop. In time using the Internet, one to two hours a day, is aware of the latest news, Facebook connects, use one of your two accounts electrónicoy decorreo deYoutube enjoy. An Internet user for eight years and believes that the connection is too expensive and somewhat slow speed.

Broadly speaking, that is the profile of the average Internet user, according to data compiled Friday by the AIMC survey of Internet users. The survey, published annually by the Association for Research in Media, unveils a comprehensive profile of the Internet, and it makes use of the network connection cost, insufficient publicity and excessive speed are according to the survey of 2011, the three main problemasde Internet today.

A majority of users (60.3%) is connected to social networks daily, and among them the undisputed king is Facebook, which has risen from 61% of users last year to 89.9% this year. At some distance followed Tuenti (with 26.2% of users of networks) and Twitter, which rose from 8.7% last year to 21.9% this year.

The main reason, to cultivate our friendships (84.9%), although there are those who use them professionally (31%). Although the average user regularly accesses any blog, whether for personal reasons (52%) or professional (35.6%), most do not have their own blog or other personal website.

When asked about the last sites visited, the most frequently mentioned were Google, Facebook, El País and Marca. Among the browsers Internet Explorer continues to reign, but lost 13 points last year (from 51.4% to 37.7%). In second place is located very near and Mozilla Firefox (36.6%).

Meanwhile, Google Chrome follow the rise and now exceeds 18%. While we still mostly connecting through classic desktop or laptop, The evolution of web access via mobile devices, one of every two users (49.7%) is connected via mobile phone a figure which contrasts with 32.7% in 2010 to 23.1% in just two years ago.

And while down for the fourth consecutive year the use of P2P networks, 41.5% of Internet users think they should promote their development. But what we see when we connect to Internet? According to data from the survey, an overwhelming majority is kept informed of current (93%), watching videos on-line (71.7%) and view maps (71.2%), weather forecasting (63.8% ) or the entertainment guide (52%).

The wary of commercial transactions on the Internet are clearly a thing of the past three out of four Spanish using electronic banking and online shopping, especially electronics, travel and lodging. And, of course, send and receive emails, Gmail field that continues its upward trend. For the first time, and according to survey data, principal exceeds Hotmail email service (30.7 versus 29.1%).

Two years ago, the percentage of users was 38% Hotmail and Gmail's barely reached 19%. Among parents with children under 14 years, control over what children see when they're online or not does not seem very important: 65.5% of parents do not use any system for controlling access to certain content in Network

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