Friday, February 25, 2011

Google changes its algorithm to fight non original content sites

Google wants "a web ecosystem healthy" and to this end has announced that it has introduced a change in the algorithms that govern their search spiders will penalize sites that will feed content to copied or used strategies to position themselves in the top of the search results list without the support site with their own content.

The change, which so far is introduced in the U.S., aims to address the so-called "farm content" platform will add that content is limited to parasitize others. According to the note from Google, is to encourage the sites' high quality. " The impact of this will represent a change from 11.8% in the hierarchy of results.


In the note, the company claims that relegate the algorithm results in the list of sites "with a weak value to users or copied content from other sites, or sites that are simply not very useful." Google introduced its Chrome browser in the possibility that the surfer eliminate the appearance of a site that has not seemed relevant in future searches.

Google says it has not relied on Internet sites blocked using this browser tool but that 80% agree with the sites will be penalized by the new algorithm. Google has already announced that this tool will serve to "improve its own service." This change introduces a few days after the form left to reflect on the suggested searches sites that offer content suspected of infringing intellectual property.

Google's algorithms are being investigated by the European Union following complaints from several companies that claim that Google penalizes the presentation of results to competing services.

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