Friday, February 25, 2011

Google looks to Brazil

Google has looked in Brazil and the enormous potential to penetrate the world's fifth largest number of Internet users. In its nearly 196 million inhabitants, 36.6% (about 72 million people) have Internet access. Dennis Woodside, Google's vice president for Latin America, has confirmed that the company "wants to take the good phase of technological adaptation in which Brazil happens to grow the company." One of the priorities of Goo-gle for 2011 is to invest in Brazil, where it already employs 250 people and wants to hire as many engineers, business executives, sales and technology specialists.

Another of their slogans is "investing in local businesses." Woodside said that Google is interested in cutting edge technologies. "We need to be more aggressive in the region and therefore will focus on local businesses." Woodside said that this is one of the tasks the new president of Google in Brazil, Fabio Coelho.

The company has not overlooked the fact that Brazil "Internet fever" and that President Dilma Rousseff has promised that during his term of four years, will bring "broadband to the entire country" through a government program provides support to the most remote or rural areas. Although Brazil has 72 million Internet users, only 15% have broadband.

"We must be prepared for the opportunities available," said Woodside. Another project of the Government of Rousseff is put computers in all public schools, where 60 million students study and promote distance education through Internet at sites like Amazon, where students often have to cross rivers , Precarious situations and risks to get to school.

Google already has gained territory in Brazil. The South American country is one of the few in the world that has resisted Facebook. Most Brazilians use Orkut, Google's social network, which triples the number of users to the network founded by Mark Zuckerberg. Over 48% of Orkut users are Brazilians.

The interest in Brazil's technology giants such as Facebook on Wednesday announced the signing of Alexandre Hohagen, who had played the same as Google Woodside.

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