Severely criticized by Apple last year, Flash technology from Adobe that lets you create applications "rich" (video games, videos ...) on the Web, is now blocked on iPhone and iPad. In parallel, the new version of HTML, the language reference on the Internet, directly integrates functions such as video, which was until recently the preserve of Flash.
Flash is present on almost all computers in Tech News Buzz, is it threatened? The point with Michael Chaize, representative of this technology in Europe, while the latest version of Flash comes out shelves on Monday. In the list of objections sent to Flash, Steve Jobs of Apple, including a mention energy intensive technology.
Do you think that the version 10.2, released on March 18 will respond to criticism? Michael Chaize: Among his list of critics, was a major part of resource consumption by Flash, especially in mobile environments: mobile phones are much less powerful than PCs. At the time, Apple released the iPhone, c'étaitune remark totally justified.
Flash Player 9 was not designed to run on these environments there. Version 10.1, release a few weeks after the letter from Steve Jobs, represented two years of engineering, with partners like Google, Palm, and leaders in the mobile industry, in the foundation called "Open Screen Project.
If you work in this foundation, it provides an open source version of Flash, in exchange for an optimization tool. All News Tech Buzz has played the game, except Apple. Flash 10.1, considerably reduces the consumption of the processor and memory. With version 10.2, we respond to criticisms of Mac users.
The quality of the video stream has increased dramatically over the Internet. On YouTube, it says now stream high-definition and full screen. Version 10.2 essentially addresses this need there, with a new technology that can decode and play high-definition video, taking advantage of hardware acceleration on the graphics card.
If you go with Flash on Youtube before, it used 50% of processor power, and now according to the platforms, you use between 1% and 15% of CPU capacity, because it is the graphics card that is used . Critics of Flash from Apple they have had a negative impact? The reaction to Apple about us motivated all other players in the world of mobile shelves but also interactive television to come work with us.
Flash has become a selling point. United States, in a shop selling mobile phones, I saw the logo of our technology on a Motorola box for example. What is your assessment of the adoption of Flash on mobile? On smartphones in 2010, 84 million smartphones were distributed with Flash and Air, there will be 200 million by the end of this year.
On the Web, we were in the fragmented field of the browser, between Netscape and Internet Explorer Flash we created to provide a consistent experience on all platforms. Mobile, we leave on the same story. And I feel that this will increase, there will be more and more operating systems, and increasingly fragmented.
With Flash player, we say to our developer community, "develop once, we take care to make your work available on a maximum of screens." Several studies show that Apple will stay ultra-dominant in the area of touch pads. The fact that Adobe Air is built on the RIM playbook is there a way to position themselves on the shelf mobile? The playbook of Research in Motion has chosen Air runtime as default applications, RIM has been working for several months with Adobe to enable this experience.
On the market shelves, Flash is present by default on Xoom Motorola and the Galaxy Tab. On native applications [designed directly for a platform], we will update in spring technology to make Flash applications and turn them into native applications on iPad. With our platform, it becomes possible to develop an application and run it on a shelf Android, the playbook, but also on the iPad.
It offers a fairly unique on the market. We are also working with HP, and before with Palm, which will also release a new generation of tablets. Apple also addressed reproaches to Flash in terms of security. Adobe announced on March 14, a critical flaw affecting Flash player. How do you explain it? Any computer technology known security vulnerabilities.
What to see, too, is that Adobe, for over two years, is more open in terms of communication on security issues. All faults are detected by Adobe, before it has an impact on the market. The frequency of updating the Flash Player is now quarterly, to fix bugs. For some companies, such as NATO or the U.S.
military, which use ultra-strategic applications, we have mechanisms for updating. Failure in terms of public communication is that it gives the impression that this is not a secure environment, or the reverse. More and more browsers include the new Web standard, HTML 5. Is this a threat to Flash? Adobe has never wanted to confront Flash and HTML 5.
Adobe contributes to this standard, we are delighted that web standards are evolving toward greater interactivity, animation and rich content. Since the HTML 5 standard we can play videos, have the 3D screen, there are new areas of overlap with what Flash can do. But our technology has always lived with HTML, and I think that will continue.
There are also large differences in the development process, profiles of developers on these platforms. For Flash, it allows us to refocus on the video uses as "premium" if you want to make video on demand, or distribution of video via P2P is not in HTML 5. With HTML 5, there is always that gray area of how the standard will be implemented by the browser.
Take the example of the video: the video is split between Google grows WebM, Mozilla is more favorable to Ogg ... Flash will anyway guarantee of a multi-platform tool. Why offer Wallaby convert Flash in HTML 5? This is an experimental technology, shown in October. Wallaby was a huge success, so we decided to put this project on the site Labs.
Wallaby does not convert exactly the Flash in HTML 5 is a shortcut, this only works for Flash animations with no line of code. If you want to convert a banner ad, for example, is perfect. It's just an experiment, but Adobe is committed to developing a tool that will help make the animation for HTML 5.
This tool, which is codenamed "Edge", will be developed from scratch. There is no date yet, but you will see things this year. Unity, which provides 3D engines, including independent game developers, announced interoperability with Molehill, the first edition of integrating Flash 3D. A poisoned chalice for Flash? Unity announced when exporting to Flash, it was a great satisfaction for us: we'll see happen a whole community of creators of high quality 3D, and it also validates the fact that Flash Player is a significant driver to perform 3D scenes.
Knows what Unity is that when we leave the Flash Player with 3D, starting this year, it will take just six months for at least 85% of Web browsers incorporate this technology. For Unity is great news: they, what they sell is the tool. They will continue to monetize their tool on a platform that is very while deployed Flash, a Web standards.
The game publisher Rovio believes that handhelds are now outdated. Meanwhile, Sony and Nintendo Announce terminals increasingly powerful and equipped with features like 3D. Flash can one day offer 3D renderings? Is it complementary or competing engines used by game developers on console? With the 3D engine introduced in Flash, we work with leading game publishers.
We want to have the equivalent of an XBox or a Playstation in the browser. Flash will become a renderer of 3D game, he is already on the 2D: over 75% of Internet games are in Flash. No other plug-in has been so distributed that allows to simply enter a URL and have a game of this quality.
3D Technology and Flash will work on smartphones. The 3D stereoscopic [similar to that proposed cinemas], we have also shown in video with the trailer of a movie, Resident Evil 3D. There was a need glasses and we had the 3D rendering. It's also something that is ready. Nintendo and Sony have the logic of OEMs.
We're focusing on the Web.
Flash is present on almost all computers in Tech News Buzz, is it threatened? The point with Michael Chaize, representative of this technology in Europe, while the latest version of Flash comes out shelves on Monday. In the list of objections sent to Flash, Steve Jobs of Apple, including a mention energy intensive technology.
Do you think that the version 10.2, released on March 18 will respond to criticism? Michael Chaize: Among his list of critics, was a major part of resource consumption by Flash, especially in mobile environments: mobile phones are much less powerful than PCs. At the time, Apple released the iPhone, c'étaitune remark totally justified.
Flash Player 9 was not designed to run on these environments there. Version 10.1, release a few weeks after the letter from Steve Jobs, represented two years of engineering, with partners like Google, Palm, and leaders in the mobile industry, in the foundation called "Open Screen Project.
If you work in this foundation, it provides an open source version of Flash, in exchange for an optimization tool. All News Tech Buzz has played the game, except Apple. Flash 10.1, considerably reduces the consumption of the processor and memory. With version 10.2, we respond to criticisms of Mac users.
The quality of the video stream has increased dramatically over the Internet. On YouTube, it says now stream high-definition and full screen. Version 10.2 essentially addresses this need there, with a new technology that can decode and play high-definition video, taking advantage of hardware acceleration on the graphics card.
If you go with Flash on Youtube before, it used 50% of processor power, and now according to the platforms, you use between 1% and 15% of CPU capacity, because it is the graphics card that is used . Critics of Flash from Apple they have had a negative impact? The reaction to Apple about us motivated all other players in the world of mobile shelves but also interactive television to come work with us.
Flash has become a selling point. United States, in a shop selling mobile phones, I saw the logo of our technology on a Motorola box for example. What is your assessment of the adoption of Flash on mobile? On smartphones in 2010, 84 million smartphones were distributed with Flash and Air, there will be 200 million by the end of this year.
On the Web, we were in the fragmented field of the browser, between Netscape and Internet Explorer Flash we created to provide a consistent experience on all platforms. Mobile, we leave on the same story. And I feel that this will increase, there will be more and more operating systems, and increasingly fragmented.
With Flash player, we say to our developer community, "develop once, we take care to make your work available on a maximum of screens." Several studies show that Apple will stay ultra-dominant in the area of touch pads. The fact that Adobe Air is built on the RIM playbook is there a way to position themselves on the shelf mobile? The playbook of Research in Motion has chosen Air runtime as default applications, RIM has been working for several months with Adobe to enable this experience.
On the market shelves, Flash is present by default on Xoom Motorola and the Galaxy Tab. On native applications [designed directly for a platform], we will update in spring technology to make Flash applications and turn them into native applications on iPad. With our platform, it becomes possible to develop an application and run it on a shelf Android, the playbook, but also on the iPad.
It offers a fairly unique on the market. We are also working with HP, and before with Palm, which will also release a new generation of tablets. Apple also addressed reproaches to Flash in terms of security. Adobe announced on March 14, a critical flaw affecting Flash player. How do you explain it? Any computer technology known security vulnerabilities.
What to see, too, is that Adobe, for over two years, is more open in terms of communication on security issues. All faults are detected by Adobe, before it has an impact on the market. The frequency of updating the Flash Player is now quarterly, to fix bugs. For some companies, such as NATO or the U.S.
military, which use ultra-strategic applications, we have mechanisms for updating. Failure in terms of public communication is that it gives the impression that this is not a secure environment, or the reverse. More and more browsers include the new Web standard, HTML 5. Is this a threat to Flash? Adobe has never wanted to confront Flash and HTML 5.
Adobe contributes to this standard, we are delighted that web standards are evolving toward greater interactivity, animation and rich content. Since the HTML 5 standard we can play videos, have the 3D screen, there are new areas of overlap with what Flash can do. But our technology has always lived with HTML, and I think that will continue.
There are also large differences in the development process, profiles of developers on these platforms. For Flash, it allows us to refocus on the video uses as "premium" if you want to make video on demand, or distribution of video via P2P is not in HTML 5. With HTML 5, there is always that gray area of how the standard will be implemented by the browser.
Take the example of the video: the video is split between Google grows WebM, Mozilla is more favorable to Ogg ... Flash will anyway guarantee of a multi-platform tool. Why offer Wallaby convert Flash in HTML 5? This is an experimental technology, shown in October. Wallaby was a huge success, so we decided to put this project on the site Labs.
Wallaby does not convert exactly the Flash in HTML 5 is a shortcut, this only works for Flash animations with no line of code. If you want to convert a banner ad, for example, is perfect. It's just an experiment, but Adobe is committed to developing a tool that will help make the animation for HTML 5.
This tool, which is codenamed "Edge", will be developed from scratch. There is no date yet, but you will see things this year. Unity, which provides 3D engines, including independent game developers, announced interoperability with Molehill, the first edition of integrating Flash 3D. A poisoned chalice for Flash? Unity announced when exporting to Flash, it was a great satisfaction for us: we'll see happen a whole community of creators of high quality 3D, and it also validates the fact that Flash Player is a significant driver to perform 3D scenes.
Knows what Unity is that when we leave the Flash Player with 3D, starting this year, it will take just six months for at least 85% of Web browsers incorporate this technology. For Unity is great news: they, what they sell is the tool. They will continue to monetize their tool on a platform that is very while deployed Flash, a Web standards.
The game publisher Rovio believes that handhelds are now outdated. Meanwhile, Sony and Nintendo Announce terminals increasingly powerful and equipped with features like 3D. Flash can one day offer 3D renderings? Is it complementary or competing engines used by game developers on console? With the 3D engine introduced in Flash, we work with leading game publishers.
We want to have the equivalent of an XBox or a Playstation in the browser. Flash will become a renderer of 3D game, he is already on the 2D: over 75% of Internet games are in Flash. No other plug-in has been so distributed that allows to simply enter a URL and have a game of this quality.
3D Technology and Flash will work on smartphones. The 3D stereoscopic [similar to that proposed cinemas], we have also shown in video with the trailer of a movie, Resident Evil 3D. There was a need glasses and we had the 3D rendering. It's also something that is ready. Nintendo and Sony have the logic of OEMs.
We're focusing on the Web.
- Adobe Flash 10.2 Now Live in the Android Market (18/03/2011)
- Adobe releases Flash to HTML5 converter (08/03/2011)
- Adobe Releases Wallaby Flash to HTML Converter Preview (08/03/2011)
- Adobe Releases Flash To HTML 5 Converter (08/03/2011)
- Adobe Flash Player 10.2 beta for Android 3.0 Honeycomb [video] (21/03/2011)
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