It is called UV (ultraviolet) and is the new standard technology designed to revolutionize the world of home-video, or at least try. Behind this acronym is a consortium - the Digital Entertainment Content Ecosystem (DECE) - which includes almost every major Hollywood by Warner Bros to Paramount Pictures, and hi-tech giants like Microsoft, Nokia, and Sony Hewlett-Packard.
Not to mention actors like Netflix and Comcast, the largest provider of cable Internet services in the United States. The new technology is based on three principles: the "cloud storing" (save all the video directly on the provider's server) the acquisition, lifetime, the right to see a movie, the independence of content from any type of physical media and its virtual ubiquity on every kind of device, from TV to the tablet.
The official launch in the U.S., is scheduled for the summer, but debate is already open and more vibrant than ever, the UV will be able to gain consumer confidence, stemming from years of losses that plague studios and producers of content half the world? According to some the answer is yes.
For others, however, the project is doomed to fail because of failure to join the consortium of two illustrious names - Apple and Disney - that their successes do not feel strong at all the need to create a unique platform for distributing video on the web. Waiting to see how it turns out, we try to understand what is the UV, what are its strengths and what are its weaknesses.
A video library in the clouds. "When you buy content UltraViolet - doing a download, or buying a DVD or a Blu-ray - you get the right to access that content forever, from any device that supports the UV and that it is registered on your account" explain the promoters through the site. The idea, essentially, is to create "digital lockers" (digital locker) hosted in the server of your internet service provider, with the promise of being able to easily move the entire video collection in case you decide to switch providers.
The new technology standard, then, is meant to encompass under his wing video content in any format: streaming and downloads, DVDs and Blu-Ray. With regard to physical media, just insert DVD and / or Blu-Ray on your computer and start checking procedure dell'UltraViolet: when the film properties is confirmed, it passes directly into the "cloud", being added video library staff.
Compared with other advanced solutions in the past (one in all the PayForSure proposed in 2004 by Microsoft), the UltraViolet born with the advantage of supporting a wide range of schemes DRM (digital rights management) software that is capable of " read "if a video was purchased legally or not.
Benefits. In order not to discourage users, members of the consortium shall ensure that the UV will be easy to use and compatible with existing devices: To use simply install a software on your TV, computer, tablet, smartphone or console, unless you prefer buy a brand new device and ready for use.
The family account is free, will not require a credit card or other sensitive data and can accommodate up to six different people, not necessarily living under one roof. Users will also have the ability to customize your video, such as firing on access to certain content filters by minors.
Finally, for each account you can associate a dozen devices, so you can watch movies and television programs on the most appropriate in the circumstances. The other side of the coin. Despite its mainstreaming, there are many who do not believe in the potential of UV. And for more than one reason.
As reported by CNet - to begin with - the members of the consortium would not yet agreed on the issue of security and whether or not to offer high-definition UltraViolet. Some studios also were worried that someone may "betray the covenant" and distributes its content through other services, thus undermining the bargaining power of UV.
Another issue particularly problematic is the procedure for verification of the possession of a DVD: To prevent multiple users acquire the right to a video by simply running the DVD, some manufacturers have proposed to make "random checks", asking users to reinsert the disc after a certain period of time from the first scan.
The idea, however, would eliminate one of the main advantages of the new standard, namely the independence from any kind of physical support. The more skeptical, then, pointing the finger at Hollywood and it was just a ruse concocted by studios to "trap contained in the cloud," and to charge users for access to new products that actually bought? The big absent.
Conspiracy theories aside, the biggest problem of the grape is undoubtedly the failure to join the consortium by Apple and Disney. Both obviously have their reasons. Cupertino, strengthened by the success of its iTunes does not seem to have the slightest intention to join the platform. Its dominance in terms of digital distribution is currently out of the question, and is also why you have the breadth of the alliance pro-UV.
As said Mitch Singer, chief technology officer of Sony Pictures' movies and TV shows UltraViolet will still be available on iPhone and iPad with an application created by Netflix. " However, you can not see UV devices videos purchased on iTunes. Disney, meanwhile, said the mouth of CEO Bob Iger are "not willing to wage a war of formats" and therefore did not want to hinder the adoption of new technology.
Apparently KeyChest - the latest standard developed by Disney - is not incompatible with the ecosystem DECE, and therefore does not represent a real alternative to UV. The fact is that in February, instead of joining the consortium which includes fifty companies now, the company announced its Studio All Access Initiative, a maxi-plan to combat the decline in DVD sales and allow consumers to buy digital content and viewing on different devices.
Not a declaration of war, in short, but certainly not a sign of friendship. From the standpoint of the consumer. Another important point, finally, to the users. Are we really ready for the "media cloud"? And if so, are we not too technologically "sgam" to be taken home to discipline? According to a report from Parks Associates - titled "Media and the Digital Locker Cloud" - "the industry is moving rapidly towards cloud solutions, but the interest of consumers does not proceed at the same pace." In particular, only 30% of broadband users in the United States retain the "digital lockers" an attractive alternative to the purchase and use of video and audio.
The biggest obstacles - the report said - would be the lack of interchangeability of sizes, the lack of public awareness and safety issues and distribution. All aspects of the ecosystem UV aims to overcome, but with no guarantees of success. Then there is someone like Michael Robertson, founder of the free MP3 music-sharing.
com, considers the effort starting in vain: "I think that the era in which consumers could take the standard format and is irrevocably over," he said. "In a world where users are one click away from BitTorrent and the possibility of obtaining high-quality copies of films and can be viewed on any device, do not see how the UltraViolet, with all its restrictions and limitations, can overcome the resistance of the public.
Now consumers have too much power. " As announced at CES 2011 in Las Vegas, UV products and services will begin to make their appearance in the U.S. market during the summer. By the end of the year the technology is expected to land in Canada at least in the United Kingdom. Then we will know who to reason. 
Not to mention actors like Netflix and Comcast, the largest provider of cable Internet services in the United States. The new technology is based on three principles: the "cloud storing" (save all the video directly on the provider's server) the acquisition, lifetime, the right to see a movie, the independence of content from any type of physical media and its virtual ubiquity on every kind of device, from TV to the tablet.
The official launch in the U.S., is scheduled for the summer, but debate is already open and more vibrant than ever, the UV will be able to gain consumer confidence, stemming from years of losses that plague studios and producers of content half the world? According to some the answer is yes.
For others, however, the project is doomed to fail because of failure to join the consortium of two illustrious names - Apple and Disney - that their successes do not feel strong at all the need to create a unique platform for distributing video on the web. Waiting to see how it turns out, we try to understand what is the UV, what are its strengths and what are its weaknesses.
A video library in the clouds. "When you buy content UltraViolet - doing a download, or buying a DVD or a Blu-ray - you get the right to access that content forever, from any device that supports the UV and that it is registered on your account" explain the promoters through the site. The idea, essentially, is to create "digital lockers" (digital locker) hosted in the server of your internet service provider, with the promise of being able to easily move the entire video collection in case you decide to switch providers.
The new technology standard, then, is meant to encompass under his wing video content in any format: streaming and downloads, DVDs and Blu-Ray. With regard to physical media, just insert DVD and / or Blu-Ray on your computer and start checking procedure dell'UltraViolet: when the film properties is confirmed, it passes directly into the "cloud", being added video library staff.
Compared with other advanced solutions in the past (one in all the PayForSure proposed in 2004 by Microsoft), the UltraViolet born with the advantage of supporting a wide range of schemes DRM (digital rights management) software that is capable of " read "if a video was purchased legally or not.
Benefits. In order not to discourage users, members of the consortium shall ensure that the UV will be easy to use and compatible with existing devices: To use simply install a software on your TV, computer, tablet, smartphone or console, unless you prefer buy a brand new device and ready for use.
The family account is free, will not require a credit card or other sensitive data and can accommodate up to six different people, not necessarily living under one roof. Users will also have the ability to customize your video, such as firing on access to certain content filters by minors.
Finally, for each account you can associate a dozen devices, so you can watch movies and television programs on the most appropriate in the circumstances. The other side of the coin. Despite its mainstreaming, there are many who do not believe in the potential of UV. And for more than one reason.
As reported by CNet - to begin with - the members of the consortium would not yet agreed on the issue of security and whether or not to offer high-definition UltraViolet. Some studios also were worried that someone may "betray the covenant" and distributes its content through other services, thus undermining the bargaining power of UV.
Another issue particularly problematic is the procedure for verification of the possession of a DVD: To prevent multiple users acquire the right to a video by simply running the DVD, some manufacturers have proposed to make "random checks", asking users to reinsert the disc after a certain period of time from the first scan.
The idea, however, would eliminate one of the main advantages of the new standard, namely the independence from any kind of physical support. The more skeptical, then, pointing the finger at Hollywood and it was just a ruse concocted by studios to "trap contained in the cloud," and to charge users for access to new products that actually bought? The big absent.
Conspiracy theories aside, the biggest problem of the grape is undoubtedly the failure to join the consortium by Apple and Disney. Both obviously have their reasons. Cupertino, strengthened by the success of its iTunes does not seem to have the slightest intention to join the platform. Its dominance in terms of digital distribution is currently out of the question, and is also why you have the breadth of the alliance pro-UV.
As said Mitch Singer, chief technology officer of Sony Pictures' movies and TV shows UltraViolet will still be available on iPhone and iPad with an application created by Netflix. " However, you can not see UV devices videos purchased on iTunes. Disney, meanwhile, said the mouth of CEO Bob Iger are "not willing to wage a war of formats" and therefore did not want to hinder the adoption of new technology.
Apparently KeyChest - the latest standard developed by Disney - is not incompatible with the ecosystem DECE, and therefore does not represent a real alternative to UV. The fact is that in February, instead of joining the consortium which includes fifty companies now, the company announced its Studio All Access Initiative, a maxi-plan to combat the decline in DVD sales and allow consumers to buy digital content and viewing on different devices.
Not a declaration of war, in short, but certainly not a sign of friendship. From the standpoint of the consumer. Another important point, finally, to the users. Are we really ready for the "media cloud"? And if so, are we not too technologically "sgam" to be taken home to discipline? According to a report from Parks Associates - titled "Media and the Digital Locker Cloud" - "the industry is moving rapidly towards cloud solutions, but the interest of consumers does not proceed at the same pace." In particular, only 30% of broadband users in the United States retain the "digital lockers" an attractive alternative to the purchase and use of video and audio.
The biggest obstacles - the report said - would be the lack of interchangeability of sizes, the lack of public awareness and safety issues and distribution. All aspects of the ecosystem UV aims to overcome, but with no guarantees of success. Then there is someone like Michael Robertson, founder of the free MP3 music-sharing.
com, considers the effort starting in vain: "I think that the era in which consumers could take the standard format and is irrevocably over," he said. "In a world where users are one click away from BitTorrent and the possibility of obtaining high-quality copies of films and can be viewed on any device, do not see how the UltraViolet, with all its restrictions and limitations, can overcome the resistance of the public.
Now consumers have too much power. " As announced at CES 2011 in Las Vegas, UV products and services will begin to make their appearance in the U.S. market during the summer. By the end of the year the technology is expected to land in Canada at least in the United Kingdom. Then we will know who to reason.
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