Larry Bensadon, director of strategic sales of RIM in Spain has not been the only one we interviewed in relation to landscape tablet. Tech News Buzz In particular we were interested to know first hand impressions of each manufacturer on the whole batch of new devices that are about to hit stores. For this second interview we chat with Mark Larroy, Director of Marketing for Motorola Spain, we cleared some doubts about the Motorola Xoom and the strategy of the company.
The interview was conducted before the iPad 2, hence not mentioned the new Apple tablet in it. Tech News Buzz: The Mobile World Congress has brought the boom of the tablets. What seems difficult now is that each device gets apart from the competition. What is the difference between Motorola Xoom of the plethora of tablets which are about to arrive? Mark Larroy: The Motorola Xoom is among the few tablets that has been specifically designed to operate as such.
In other words, Xoom is able to offer all the experience of work and leisure that consumers expect from a device of this type. It is capable of it because it is the first to hit the market with the operating system from Google Honeycomb, software that, you know, is specifically designed for tablets, not as far.
Honeycomb is very different from the tablets that have been sold to date. The new version of Android is designed to optimize the physical configuration of such devices. In the case of Xoom, not just that we are the first to launch Honeycomb worldwide. Is that Google engineers have used our tablet to develop the new operating system.
Xoom integration with Honeycomb is perfect. One could almost say it's a suit. Tech News Buzz: Of the choices you have made about Xoom, there are two that attract attention. One is to have opted for a 10.1-inch screen, a format that moves away from the concept of mobility for Motorola. The other is integrating a high definition camera.
Certain voices in this regard that question the integration of these components on a device that, in principle, it seems more appropriate for home use and more expensive the price without providing much value. Why have you chosen these specifications? Mark Larroy: First we must point out that Xoom has two cameras.
The first, indeed, is a five megapixel camera, and the second is designed to allow video calls or video chatting, a feature that we consider fundamental itself. Having a five-megapixel camera with flash is also a concession to mobility, after all users will also want some time out and take pictures indoors.
As for the screen, yes that 10.1 inches may be more oriented to the home, but we would not thereby lose portability. His weight is around 700 grams and ergonomics have worked hard to make the Xoom comfortable and manageable. The few physical buttons you have, for example, are distributed so that the space around the screen is the minimum.
In our view, the 10.1-inch screen is a must for a navigation and multimedia experience satisfactory. Tech News Buzz: Why did you finally 10 inches and not 7 or 8 more portable model? Why not first thought of 7? Mark Larroy: The 10 inches is a compromise between mobility and multimedia. We believe that with this choice we can offer a hybrid device that does not stop at anything to carry as large smartphones.
Tech News Buzz: 2011 has made it clear that a war of hardware have gone to war platforms or operating systems. Competition has given way to the concentration and we have the first victims in this regard. Unlike other companies that release products with multiple systems or develop your own, Motorola's commitment to Android is based on one hundred percent.
Have you reached that estretagia replantearos or not you have any doubt? Mark Larroy: Motorola's Android alliance is very strong. Our strategic objective in this regard is to lead the Android platform. We were the first manufacturer to launch version 2.1 with Motorola Milestone. Now repeat the experience with 3.0 and Xoom.
In both cases we have been fortunate to work very closely with Google. That does not remove the fact that Motorola also consider ourselves a software company with innovation as the flag. The Atrix Motorola, for example, apart from Android has other layers of software that greatly enhance its functionality as Web Operating System, a proprietary operating system that runs on Android.
Blur interface is another good example. Although considered a graphical interface, also performs many tasks in the background as the battery management. It is true that we are prioritizing Android it is an excellent platform, but do not close the door to your own applications as long as they offer a differentiated service to consumers.
The interview was conducted before the iPad 2, hence not mentioned the new Apple tablet in it. Tech News Buzz: The Mobile World Congress has brought the boom of the tablets. What seems difficult now is that each device gets apart from the competition. What is the difference between Motorola Xoom of the plethora of tablets which are about to arrive? Mark Larroy: The Motorola Xoom is among the few tablets that has been specifically designed to operate as such.
In other words, Xoom is able to offer all the experience of work and leisure that consumers expect from a device of this type. It is capable of it because it is the first to hit the market with the operating system from Google Honeycomb, software that, you know, is specifically designed for tablets, not as far.
Honeycomb is very different from the tablets that have been sold to date. The new version of Android is designed to optimize the physical configuration of such devices. In the case of Xoom, not just that we are the first to launch Honeycomb worldwide. Is that Google engineers have used our tablet to develop the new operating system.
Xoom integration with Honeycomb is perfect. One could almost say it's a suit. Tech News Buzz: Of the choices you have made about Xoom, there are two that attract attention. One is to have opted for a 10.1-inch screen, a format that moves away from the concept of mobility for Motorola. The other is integrating a high definition camera.
Certain voices in this regard that question the integration of these components on a device that, in principle, it seems more appropriate for home use and more expensive the price without providing much value. Why have you chosen these specifications? Mark Larroy: First we must point out that Xoom has two cameras.
The first, indeed, is a five megapixel camera, and the second is designed to allow video calls or video chatting, a feature that we consider fundamental itself. Having a five-megapixel camera with flash is also a concession to mobility, after all users will also want some time out and take pictures indoors.
As for the screen, yes that 10.1 inches may be more oriented to the home, but we would not thereby lose portability. His weight is around 700 grams and ergonomics have worked hard to make the Xoom comfortable and manageable. The few physical buttons you have, for example, are distributed so that the space around the screen is the minimum.
In our view, the 10.1-inch screen is a must for a navigation and multimedia experience satisfactory. Tech News Buzz: Why did you finally 10 inches and not 7 or 8 more portable model? Why not first thought of 7? Mark Larroy: The 10 inches is a compromise between mobility and multimedia. We believe that with this choice we can offer a hybrid device that does not stop at anything to carry as large smartphones.
Tech News Buzz: 2011 has made it clear that a war of hardware have gone to war platforms or operating systems. Competition has given way to the concentration and we have the first victims in this regard. Unlike other companies that release products with multiple systems or develop your own, Motorola's commitment to Android is based on one hundred percent.
Have you reached that estretagia replantearos or not you have any doubt? Mark Larroy: Motorola's Android alliance is very strong. Our strategic objective in this regard is to lead the Android platform. We were the first manufacturer to launch version 2.1 with Motorola Milestone. Now repeat the experience with 3.0 and Xoom.
In both cases we have been fortunate to work very closely with Google. That does not remove the fact that Motorola also consider ourselves a software company with innovation as the flag. The Atrix Motorola, for example, apart from Android has other layers of software that greatly enhance its functionality as Web Operating System, a proprietary operating system that runs on Android.
Blur interface is another good example. Although considered a graphical interface, also performs many tasks in the background as the battery management. It is true that we are prioritizing Android it is an excellent platform, but do not close the door to your own applications as long as they offer a differentiated service to consumers.
- Motorola XOOM drops price, relies on Android to grow market (16/03/2011)
- No More Rumors, It's Official: Wi-Fi XOOM Will Be $599 Starting March 27 (16/03/2011)
- Android at CES 2011: Where are they now? (16/03/2011)
- Hard Sell for Motorola's Xoom Wi-Fi Tablet (16/03/2011)
- Motorola XOOM WiFi priced and dated (16/03/2011)
Motorola (homepage) NYSE: MOT (googlefinance) Motorola (MOT) (wikinvest) Motorola (wikipedia) Android (homepage) Android (blog) Android (crunchbase) Android (operating system) (wikipedia) Android Demo (youtube) Androidology - Part 1 of 3 - Architecture Overview (youtube) Unboxing Acer Aspire One Android netbook (youtube)
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