Monday, March 14, 2011

Microsoft criticized for using the Japanese situation for marketing purposes

Has Microsoft used the disaster that affects Japan for business purposes? A message signed by Bing, the Microsoft search engine, posted on Twitter, has angered many users. "How you can # AiderleJapon - http://binged. It/fEh7iT. For each re-tweet [taken by the message a Twitter user], @ Bing will donate $ 1 to victims of the earthquake, up to 100 000 $ ", said the message posted on March 12, and echoed by several hundred people.

The link in the message refers to a page listing Bing including links to several humanitarian organizations. But for many Twitter users, the message was moved. "If companies want to help the Japanese victims, so they simply give money. Asking people to re-twitter message is to use a tragedy to an end marketing," says one user quoted by Network World .

The revolt against Microsoft increased after Michael Ian Black, an American comedian, followed by more than one and a half million users on Twitter, had said "and why they would not be content to spin the money and shut up ? about the message of Bing, a charge echoed by hundreds of users.

Bing eventually responded to the anger of the Internet several hours later. "We apologize if this tweet was misunderstood. We simply wanted to offer an easy way to help Japan. We gave 100,000 dollars. "

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