Friday, March 18, 2011

The New York Times launches its payment system to the meter on March 28

The New York Times will launch a payment system to the meter (metered system) on its website on March 28. The announcement was made Thursday, March 17, the group's chairman, Arthur Sulzberger, in a letter to readers. According to what had been announced for several months, the system adopted will have access to a number of articles for free no subscription: this number is fixed at twenty per month - to be more, it will subscribe.

In addition, articles that users have access through links on social networks like Facebook or Twitter will have free access. Access via the search engine Google will be limited to five articles per day. "We do not want to withdraw our site the ecosystem of open Web," explained Mr. Sulzberger in September 2010.

Complaining about Google is like trying to deprive themselves of oxygen needed to live. " The delicate challenge bet is delicate because it involves both increased online revenue and keep the leading position in world news sites. The American newspaper had attempted to pay a passage in 2005, Times Select, a system that was to pay to access articles from journalists and columnists of the most prestigious.

The experiment was stopped after two years: the large feathers of the New York Times complained of not being read ... The New York Times will offer three forms of online subscription: $ 15 for four weeks for access the website and application on smartphone, $ 20 for access to the site and application to digital tablet, 35 dollars for access to any digital medium.

Access to the site will be free for subscribers to the paper. Subscription is now tested in Canada. The question remains whether customers will be waiting for you. The Nieman Lab Media based observatory at Harvard, said the price of 15 dollars a month is high. For his part, Jay Rosen, professor at the School of Journalism at New York University said on Twitter that he will probably stop its print subscription to have a digital subscription.

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