The Japanese electronics giant Sony announced Thursday, March 10 the appointment of the head of its games unit, Kazuo Hirai, head of a new umbrella entity all its consumer products business, a promotion that could mark the beginning of the succession of the CEO, Howard Stringer. The latter has indeed said that Kazuo Hirai was an "obvious candidate" to take her on.
Kazuo Hirai will be responsible for a new "division of products and services to the public," which include activities in Sony television, audio and video exhibition, digital cameras, camcorders, PCs, game and "mobile products," the company said in a statement. It will thus take the direction of a huge new set, with the objective of developing a new generation of exciting products, "said Sony.
Mr. Hirai, who is also executive vice president of Sony, occupied until then head of the division of video games from the PlayStation brand. "Mr. Hirai has led the successful turnaround of gambling activity and broadened the PlayStation Network," the company said. "The PlayStation we were losing money there are three or four years, they have since become profitable" under his authority, "said the CEO of Sony, Howard Stringer, at a press briefing.
"His ability to work with officials under his command make him an obvious candidate for the leadership" from Sony, he added. NO DEPARTURE OF CEO Howard Stringer's accession Mr Hirai at such high responsibilities seems to designate him as the favorite for the succession of the giant boss.
Mr. Stringer emphasized, however, that nothing was arrested: "The executive committee and myself have discussed the succession plan is a first step, but we have not made any final decision," he said . He added that the new organization in place, the committee was able to "see Mr. Hirai and judge its performance." But the CEO was not effusive in his praise: "Mr.
Hirai was tested in one of the most complex video games. It was a good workout! He is loyal, well aware of synergies between products, and also the charisma, "Mr. Stringer has listed. The changes at the head of Sony is not for now. The group noted that Mr. Stringer had "extended its commitment to lead the company in this new stage of its transformation," while the media had recently raised the possibility of a departure from the Welsh-born American.
"The committee asked me to stay (CEO) and I'm very happy, for the year ahead will be very exciting," he was pleased, citing the launch of the handheld and the challenge of NPM make the business profitable again television. The firm has also entrusted the reins to Hiroshi Yoshioka a second major set, "the division of business solutions and systems", including delivery systems, semiconductors, batteries and other components.
M. Yoshioka, also named executive vice president, "will use his experience to further the advantages of Sony in the technology and systems, and to identify and seize new business opportunities in areas like energy and medical ", detailed the group. 
Kazuo Hirai will be responsible for a new "division of products and services to the public," which include activities in Sony television, audio and video exhibition, digital cameras, camcorders, PCs, game and "mobile products," the company said in a statement. It will thus take the direction of a huge new set, with the objective of developing a new generation of exciting products, "said Sony.
Mr. Hirai, who is also executive vice president of Sony, occupied until then head of the division of video games from the PlayStation brand. "Mr. Hirai has led the successful turnaround of gambling activity and broadened the PlayStation Network," the company said. "The PlayStation we were losing money there are three or four years, they have since become profitable" under his authority, "said the CEO of Sony, Howard Stringer, at a press briefing.
"His ability to work with officials under his command make him an obvious candidate for the leadership" from Sony, he added. NO DEPARTURE OF CEO Howard Stringer's accession Mr Hirai at such high responsibilities seems to designate him as the favorite for the succession of the giant boss.
Mr. Stringer emphasized, however, that nothing was arrested: "The executive committee and myself have discussed the succession plan is a first step, but we have not made any final decision," he said . He added that the new organization in place, the committee was able to "see Mr. Hirai and judge its performance." But the CEO was not effusive in his praise: "Mr.
Hirai was tested in one of the most complex video games. It was a good workout! He is loyal, well aware of synergies between products, and also the charisma, "Mr. Stringer has listed. The changes at the head of Sony is not for now. The group noted that Mr. Stringer had "extended its commitment to lead the company in this new stage of its transformation," while the media had recently raised the possibility of a departure from the Welsh-born American.
"The committee asked me to stay (CEO) and I'm very happy, for the year ahead will be very exciting," he was pleased, citing the launch of the handheld and the challenge of NPM make the business profitable again television. The firm has also entrusted the reins to Hiroshi Yoshioka a second major set, "the division of business solutions and systems", including delivery systems, semiconductors, batteries and other components.
M. Yoshioka, also named executive vice president, "will use his experience to further the advantages of Sony in the technology and systems, and to identify and seize new business opportunities in areas like energy and medical ", detailed the group.
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