Monday, April 4, 2011

Nintendo 3DS, repeating success formula

We have been a few days (since the launch in Spain) playing with a Nintendo 3DS. The hearing was tired with the 3D mode - otherwise very well implemented - and the battery life is a problem we must take into account, but Nintendo has become a gamble by offering something that has no competition. That, in conjunction with their particular market (consumers and other casual games that have never been closer to a console) you are guaranteed a privileged position again.

I got the Wii and the Nintendo DS in the different console versions carried the word to the vocabulary of people who have never before been interested in the game. Titles for children and games that do not require prior training and hours of dedication wrought a miracle in sales with previous laptops saga.

The 3D world was the perfect excuse to revive the line and they came out very well. People already known thanks to a powerful advertising campaign and word of mouth starts running towards the key moment of the year: Christmas. By then, the catalog of games that take advantage of the new dimension will be 90% and the console name, on everyone's lips.

When you think of a gift console, Nintendo 3DS released in the conversation. Yes, the NPM should be Sony, but in this case will give me a portable console, not given to others. And the market seems more juicy 3DS. Now we just have left the problem of autonomy and continue to provide reasons for thinking in three dimensions.

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