With a digital tablet called "Playbook", Research in Motion (RIM) launched on Tuesday April 19 in North America face its response to Apple iPad. The stakes are high for the Canadian manufacturer, whose BlackBerry has long been sovereign in the smartphone market before the iPhone and a host of devices running Android, the operating system from Google, make important market share.
The arrival in the United States and Canada's playbook, which has only Wi-Fi, has been accompanied by criticism about the lack of key applications from RIM in the management of email and calendar. Retailers such as Staples or Best Buy, however, are solid state pre-orders, suggesting that the playbook would be an acceptable alternative to the iPad.
Apple has sold almost five million digital tablet in his eight months in 2010. RIM is expected to sell three million playbook over an equivalent period this year, according eighteen analysts polled by Reuters. "He will not play in the same league as the iPad," said Al Hilwa however, an analyst at IDC in Seattle.
"The question is rather whether it will sell more than Xoom but less than the Galaxy, for example, he says in reference to the shelves, running Android, Motorola and Samsung. To buy his playbook, RIM seems to rely primarily on its traditional customer base, executives who were impressed by the innovation when the BlackBerry mobile e-mail was still in its infancy.
RIM PUTTING ON ITS OPERATING SYSTEM But in the longer term, experts see RIM as an outsider able to afford a potential significant market share, but far behind Apple and Android, including through development of its operating system , QNX. The Gartner estimates that ten tactile device sold in 2015 - that is, thirty million - will operate under QNX, a system should also find its place in the smartphone market in the coming year.
This would place the system of RIM in third place behind Apple, the leader with nearly 50% market share, and Android, second with just under 40%, leaving only a small portion to Hewlett-Packard, which will launch soon Tablet WebOS, and almost nothing to a possible device in Windows. 
The arrival in the United States and Canada's playbook, which has only Wi-Fi, has been accompanied by criticism about the lack of key applications from RIM in the management of email and calendar. Retailers such as Staples or Best Buy, however, are solid state pre-orders, suggesting that the playbook would be an acceptable alternative to the iPad.
Apple has sold almost five million digital tablet in his eight months in 2010. RIM is expected to sell three million playbook over an equivalent period this year, according eighteen analysts polled by Reuters. "He will not play in the same league as the iPad," said Al Hilwa however, an analyst at IDC in Seattle.
"The question is rather whether it will sell more than Xoom but less than the Galaxy, for example, he says in reference to the shelves, running Android, Motorola and Samsung. To buy his playbook, RIM seems to rely primarily on its traditional customer base, executives who were impressed by the innovation when the BlackBerry mobile e-mail was still in its infancy.
RIM PUTTING ON ITS OPERATING SYSTEM But in the longer term, experts see RIM as an outsider able to afford a potential significant market share, but far behind Apple and Android, including through development of its operating system , QNX. The Gartner estimates that ten tactile device sold in 2015 - that is, thirty million - will operate under QNX, a system should also find its place in the smartphone market in the coming year.
This would place the system of RIM in third place behind Apple, the leader with nearly 50% market share, and Android, second with just under 40%, leaving only a small portion to Hewlett-Packard, which will launch soon Tablet WebOS, and almost nothing to a possible device in Windows.
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