Tuesday, May 10, 2011

Google launches its "Music" and the movie comes on Android

SAN FRANCISCO - At the end came. After countless rumors, delays, speculation, assumptions, Google has its "Music Service". But that's not what you expected, and perhaps even what he had in mind the Mountain View giant: the decisions of the recording industry or what's left of it in this sense, have been decisive.

But music is not the only front on which Big G moves: there is also a cinema, with the new opportunities for rental on Android, and ecosystem expansion continues in this platform with 400 thousand activations of new devices every day , a leader in the smartphone market. According to market analysis, this year the "store" applications for the robot green Google may exceed the number of titles to Apple.

Google aims to define a "One OS", a single operating system for smartphones, and tablet computers. And the next version of Android, code-named Ice Cream Sandwich ("Brioche with ice cream) will be a decisive step in this direction. Music everywhere. Google has launched the new service, called "Music Beta" because they are still not final version, as part of Google I / O, the conference for developers.

And it is something that looks a lot like Amazon Cloud Drive, a feature reserved for American users. In essence, a free personal web space where you can upload your mp3 for playback on any enabled device. So computer and Android devices. At the moment there is no role for the recording industry, it's all in the hands of the user, who will buy your music elsewhere.

The songs that a single account can contain is limited to 20,000, and there is no need for any type of license, then share them online. Google Music is currently available by invitation only. In the future, should evolve into a much wider service, providing content directly and not simply accepting user input.

Resistance recordings. The original idea for the service that Google had, however, was quite different. "Music" would have to take advantage of sophisticated audio recognition technology and database of record for discovering new music based on user preferences, including one published and available on the market.

And not only provide storage space, but centralize the music archive and make available to each user's entire music world. Google Music would work with the Youtube video suggests, in fact. A mix of user preferences, which lead to discover songs and artists in an infinite database hosted by Mountain View.

A project that has met resistance in the music industry, and Google does not hide the fact that Sony and Universal have decided not to cooperate. The majors were won with the streaming service of songs, in an indefinite manner, but that probably would have taken the economic model of AdSense.

Jamie Rosenberg, head of Android content, however, has stated that "Google will not necessarily have to deal with reluctant partners." Cinema on Android. As of today the Android store will offer the opportunity to rent movies, Netflix-style. The titles are already thousands and the attractive prices, $ 1.99 for the films as normal, 4.99 in HD.

All in streaming, but there is a possibility of "pinning", ie locally on the device to download the movie to view it even when a connection is available anywhere.

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