Wednesday, May 25, 2011

"The quality information travels over the paper and digital

PARIS - The fate of the press is an open game and play online as well, with different approaches and results. "The Network kill or raise the newspapers?" is the question posed to some of the leading publishers in the world eG8 Paris. The answers vary depending on the country and head, but there is a shared certainty: the value of quality information is still strong and the newspapers will not die.

"Absolutely not. It was said the same thing during the advent of radio and then television," recalled Carlo De Benedetti, president of Gruppo L'Espresso, the panel called on Paris. "The circulation of print media will not disappear, digital revenues will support the brand in the long run," confirmed the chief executive of the New York Times, Arthur Sulzberger Jr.

"The solution is the flexibility and adaptability to innovation" added the American publisher waving in front of the audience waving his IPad. "I am content that define us, not the manner of distribution." The network is considered by all publishers an opportunity. "Internet - said De Benedetti - is primarily an infrastructure, a new context in which to move." The engineer said that if the circulation of copies of "Republic" in newsstand has fallen in recent years, online readers have continued to increase (2 million unique visitors to the site) and advertising on the Web is already the 14% of the total deposits of the Republic and its supplements.

"Our business model takes advantage of web users to pick new ad - -. De Benedetti said the Internet is free by definition, the news equivalent of a commodity (a primary, ed.) We ask our readers not to pay know what happens, but it happens. " Analysis, analysis, reports, exclusive surveys.

All publishers eG8 called to say that the core business and information quality. Internet payment is almost a contradiction, said the chairman of Gruppo L'Espresso, adding that the approach to the Internet, there can be no single answer. "For example in my group, we have a national newspaper more local editions.

Every situation is different, we need to differentiate our offering as the readers we serve." De Benedetti said that "local news, local news, they also have the" privilege was not yet a commodity. " The challenge is to attract new readers. "We are facing one of the largest migration of readers in the era of mass media" acknowledged Robert Thomson, manager of the Dow Jones publishes the Wall Street Journal.

Same comment from the "rival" Sulzberger: "Our business model has been stable for decades. Now there are no longer consolidated leadership, protected from the risks." The editor of the New York Times recalled the motto "test-ADAPT-learn" experience-learning-use. In addition to innovation, he said, is a new interactive approach of newsrooms with social networks.

"Until now, journalists were accustomed to pass, must now learn how to receive" and emphasized the team leader of Dow Jones. "We are not able to say whether or not you continue to print the papers: will the readers decide how they want to read our articles," he annotated Robert Shrimsley, director of the Financial Times newspaper that already has half of its subscribers to its formula online payment.

Remains an issue of protection of original content. De Benedetti noted the appeal of the Italian Antitrust Gruppo L'Espresso against Google. "We think it's unfair that Google or others to take our content without paying." A similar position is now followed by the European publishers with an action in Brussels.

"But now Google is beginning to understand that must change," concluded the engineer.

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