Thursday, June 23, 2011

PopCap acquired by Electronic Arts?

PopCap, the famous American publisher of video games, is about to be redeemed. According to the specialized site TechCrunch, citing two unnamed sources, the transaction amount would be $ 1 billion , and Electronic Arts (EA) would be the purchaser. The day before, TechCrunch mentioned several other potential buyers, even evoking Zynga, a leading games on Facebook, and publisher in Asia.

Questioned by the site Venture Beat, Garth Chouteau, PopCap spokesman, declined to comment. "The high price of the agreement means it is a great bet for EA," says TechCrunch. In late 2009, Electronic Arts had already invested heavily in the play "casual" by buying Playfish, specializing in games on social networks, for at least $ 300 million.

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