Monday, July 11, 2011

The site group purchasing Living Social prepare an IPO

Social Living website, which offers as its competitor Groupon coupons from local merchants to users, is preparing an IPO that could value the 10 to 15 billion, say, Friday, July 8, several U.S. media. According to CNBC, "the Washington-based company is planning an IPO that could be about a billion dollars (706 million), and think its implied valuation is 10 to 15 billion [7 , 06 to 10.6 billion euros].

"In December, the leader in online distribution, Amazon, announced it had invested $ 175 million  in Social Living. At that time, Social Living claimed 10 million subscribers in the United States, Canada, UK, Ireland and Australia. The company was counting on "well over $ 500 million  in revenue in 2011." Currently the company operates in 21 countries, has 38 million subscribers in Tech News Buzz and more than 2,000 employees.

Groupon many competitors for its part filed a month ago a record IPO for an operation at this time amounted to 750 million. The rumor that society values in Chicago beyond $ 15 billion. Other Web giants like Google and Facebook have also launched services in purchasing.

The case of stock Groupon frightened many analysts, however: a policy of massive acquisitions and huge marketing costs and operational resulted in a net loss for the group of $ 456.32 million  in 2010 and 146.48 million dollars  for the first quarter of 2011 alone.

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