The Canadian Research In Motion (RIM) announced Wednesday, Aug. 3, the "larger" launch of BlackBerry smartphones in its history, unveiling five new aircraft operated by an all new version of its operating system. The Group of Waterloo, Ontario, whose stock has lost half its value since the beginning of the year, will launch two new models of BlackBerry Bold and BlackBerry Torch of three.
RIM did not specify the date of the launch, but said more than 225 distribution partners had "begun or completed" certification of its new devices, which aim to regain ground lost to Apple's iPhone . According to May, the Apple iPhone is now more used than the RIM BlackBerry in the United States, according to the firm ComScore.
As for operating systems for smartphones, that RIM is in third place with 24.7% market share, behind Google's Android system (38.1%) and Apple iOS (26.6%). In February, Blackberry was in second place behind Android, with nearly 30% of the shares. However, BlackBerry devices continue to gain market share in Africa and the Middle East.
The announcement of the output terminals comes as the Canadian group announced last week that the removal in the coming weeks of 2000 positions, or 11% of its workforce. The group, which was also launched on the market with touch pads PlayBook, also faces more competition than ever. In the fall, a new version of the iPhone is expected, and other manufacturers, including Motorola, plan to release new Android smartphones in November.
RIM did not specify the date of the launch, but said more than 225 distribution partners had "begun or completed" certification of its new devices, which aim to regain ground lost to Apple's iPhone . According to May, the Apple iPhone is now more used than the RIM BlackBerry in the United States, according to the firm ComScore.
As for operating systems for smartphones, that RIM is in third place with 24.7% market share, behind Google's Android system (38.1%) and Apple iOS (26.6%). In February, Blackberry was in second place behind Android, with nearly 30% of the shares. However, BlackBerry devices continue to gain market share in Africa and the Middle East.
The announcement of the output terminals comes as the Canadian group announced last week that the removal in the coming weeks of 2000 positions, or 11% of its workforce. The group, which was also launched on the market with touch pads PlayBook, also faces more competition than ever. In the fall, a new version of the iPhone is expected, and other manufacturers, including Motorola, plan to release new Android smartphones in November.
- All Those New BlackBerrys? They're Already Old Hat [BlackBerry] (04/08/2011)
- Where Was The New BlackBerry Curve In RIM's Announcement? (03/08/2011)
- RIM unveils five new BlackBerries (04/08/2011)
- RIM's new BlackBerrys to launch this month - Business - CBC News (04/08/2011)
- BlackBerry Curve 9360 outed: Oddly absent from RIM's reveal (03/08/2011)
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