It took more than ten years before the Amazon to see the light in Italy, but now the goal is only one: go straight and fast as the trains. Doubts sull'inaffidabilità logistics - which has long been attributed to the absence in Italy of the great portal of e-commerce - seem to be allayed. Now the company has sufficient stores in Europe, and carriers that relies on an international level that they are more than functional.Greg Greeley, vice president of marketing in Europe, also soothes the anxiety of the first buyers that have had to say - of course on the net - in the early days of the service in late November: "In relation to the number of shipments that arrive late due to the bad weather we apologize, but we did not expect the snow and ice.
To make sure that everyone had known, we wrote on the site. For the rest we have had positive feedback in the first weeks. The most frequent response was 'please, expanded the selection'. However, if you encounter a problem - I would like to know - ask you to contact our customer service: check immediately.
For us, the response of buyers has always been at the heart of the business. We evaluate each consumer's input and work to make them 100% satisfied. " And woe to those who say the country is not yet ready to jump like that, both culturally and for the logistics: "The Italians are ready since 1995, when the first Italian customer has bought on amazon.com ", says Greeley. "Seriously, buying for years from our sites in Europe and the United States and now with Amazon. it can do it faster, cheaper and easier. And we are glad that we gave for Christmas for the first time the opportunity to buy on amazon. it ". Not surprisingly, shortly after the opening of the portal, from Luxembourg Amazon had already drawn up a list of favorites in the purchases of an Italian for books "by Umberto Eco" The cemetery of Prague "and Giorgio Faletti with" Notes of a salesman women "for the music" Rhapsody in Blue "by Gershwin played by Stefano Bollani and" Nelson "by Paolo Conte, accessories for the electronics pack of 25 blank DVD from Verbatim and classic games such as Lego.
With regard to future developments - there was talk of enlargement "fashion" - Greeley explains that the goal is of course possible to extend the offer, seeking to find anything a customer might expect to find. The absence of e-book readers like Kindle (which is yet to come to Germany and France), the solution is simple: "You can buy on Amazon.com and have them delivered in a few days in Italy. " Besides, when customers can rely on "two million Italian and foreign books, more than 45 thousand and 120 thousand cd dvd, EC 20 thousand products, 3,500 games and more. Miscellaneous and explain how to fund the site, the time and cost of shipping: general delivery in Italy is between 3 and 5 days, free for orders over € 19.
There are also urgent shipments with delivery by the next business day with a premium, and a flat subscription, "Amazon Prime", which allows you to receive all orders at a cost of € 9.99 in year 2 or 3 days or in one, but in this case payment. Looking a little 'house in the Amazon. com, the number of employees is kept secret (as internal policy for the rest of the world), but Greely ensure that they are looking for "people on the roles of business in our offices in Paris and Lussembrugo, including editorial and merchandising managers, product managers, project manager.
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