Monday, January 24, 2011

Some 27 million French plébiscitent e-commerce

The actors of e-commerce in France have a smile. According to the study published Monday, January 24, the Federation of e-commerce and distance selling (Fevad), French Internet users spent $ 31 billion online in 2010. An increase of 24% in one year. Most importantly, no loss of power is considered in the coming months.

Forecasts predict a 22% leap in sales on the Net in France in 2011, bringing the total online sales to 37.8 billion euros. The record 2010 is in line with forecasts had published Fevad. She explains these good results by the dynamism of the first half, when sales rose by 27% and a Christmas record, the French having spent nearly $ 6 billion on the Internet at this time.

And despite the bad weather that disrupted deliveries just before Dec. 25. INTERNET FOR OVER 65 YEARS growth is partly explained by the sharp increase in the number of merchant sites, estimated at 28%. Now they number 81,900. If the online store openings continue apace, the 100 000 mark could be reached in 2011.

The dynamics of e-commerce is also due to the increasing number of French people who buy on the Net. According to the observatory uses Internet Médiamétrie, France had 27.3 million online shoppers, three million more a year. Note, the constant arrival of Internet over 65 years ready to shop online.

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