Wednesday, February 2, 2011

A web full of questions and answers

Ask, and it will be answered. At least on the Internet. The mechanism of question / answer (Q & A) continues to become a land of conquest for many sites and for other basic idea: while the social network of Zuckerberg Facebook Questions such works, the new recruits Quore ago. The view has always been seen as a leader with its Yahoo! Answers and a number of competitors more or less specific, with different catchment areas.

We're talking about, for example, of Ask. Metafilter. com, aardvark, hunch. com, peerpong. com, LinkedIn Answers, and everything that came after the discussion groups on Usenet, true forerunners of online conversation. Formspring slightly different. I devoted mostly to questions of personal character can be anonymous, unlike Facebook Questions.

The descent into the field of the genius of Mark Zuckerberg in the field suggests that Question & Answer This is yet another strategy to continue to rise in search engine research. But how else to put questions generate profits online? He explains Federico BIERTI, European head of Yahoo! Answers: "The display advertiser, the classic banner, for instance, and certainly the most automatic that you can think of, including with regard to the volume of pages that can be generated.

Then there is the possibility for us to bring customers to the sponsors in the community: they are asking questions in that case - marked by a special badge to be recognizable - that must be opened, but never too commercial and found in ' experience their way. " What moves the mechanism of the Q & A, in fact, is just that: content related to personal experience, so difficult to find elsewhere that are of interest to a large number of users.

How much interest? In particular, remaining on Yahoo, to 211 million global users in October 2010 and 8 million users a month in Italy alone. Which means 800 thousand questions and answers run every hour or 34,872 per minute if you prefer. The system is based on categories - here are all the rage in Italian football history, gender studies, psychology and sociology - and sets with points and levels that generate a hierarchy of trust, up to the label of "answer doc" .

Levels of authority of the content moves also Quore which at present is only accessible by invitation, so that the critics are already wondering what the standard will be supported with a higher number of users. There are currently 500 thousand, which communicate with each other in English, all members through the Facebook profiles or Twitter, which automatically ensures the creation of a network.

The range of applications already promised good: the ingredients of authentic pizza, the future role of social media strategist.

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