Friday, March 25, 2011

Cons shelves at EUR 600, Archos setting prices broken

The iPad 2, sold from this Friday in France? Between 400 and 600 euros. The Samsung Galaxy Tab? 550 euros. The Motorola Xoom, due out in early April? Between 600 and 800 dollars U.S.. The RIM playbook? From $ 500. Despite the effects of mode competition and the enthusiasm of manufacturers, key touch pads on the market are expensive products.

Samsung, Motorola and RIM have highlighted the "iPad killers" high-end Apple supposed to compete directly in its niche. To what result? In this game, it's Apple, which became the lion's share. According to estimates from several retailers during the holiday season, the iPad the Apple brand accounted for two thirds of tablets sold.

"One year after the release of the iPad, there are only four competitors on the shelves: Apple, Samsung, Motorola and Archos. Hundreds more tablets have been launched and are already forgotten", said Henri Crohas , CEO of Archos. SHELVES FROM 100 EUROS for the French manufacturer, the vast majority of users looking for cheaper tablets.

"We are almost alone on the range of 200 to 300 euros, where we believe there is a very important market. The buyers are the same as the iPad, but Tech News Buzz does not want to invest a large sum. "The company produces two ranges of shelves: Arnova, for tablets very cheap - from 100 euros - and a range under its brand Archos.

The first series is largely sold in supermarkets, particularly abroad. And the numbers are good, thanks to sales of tablets, the first quarter of 2011 the company achieved better sales than during the last quarter of 2010, traditionally the best for manufacturers of electronic products.

Of course, for this price, performance does not rival that offer models costing twice or three times, but such as mini notebooks or netbooks offer a compromise. SHELVES competition from NETBOOKS? Yet few manufacturers rely on cheap shelves. Asus, a manufacturer very present in the segment of netbooks, focused primarily on the EP121 A similar tablet hybrid of a conventional computer keyboard with its Bluetooth and high-end: it costs over 900 euros.

At the other end of its range, the manufacturer will soon offer a netbook at a very low price as presented an alternative to tablets Acer netbooks another specialist, is working on several models of shelves, the price is still unknown. But if the company aims to take 15% market share of touch pads, the CEO believes that the good sales figures from Apple is mainly a fad, and that sales of netbooks are expected to increase again in spring.

Other lesser-known manufacturers will launch or launch in the coming weeks of tablet models less than 300 euros, as Memup or Huawei. A revival of competition does not worry Crohas. "In consumer electronics, the first mover bonus is very important. Look at Microsoft and its Zune [supposed to compete with Apple's iPod]: too late on the market, they have invested millions of dollars to finally throw in the towel.

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