Thursday, March 24, 2011

Yahoo! starts the real-time search

Yahoo on Thursday introduced a new version of its search engine, including new services to thwart the latest developments from Google. "People are not looking for links, they are looking for answers," said Shashi Seth, one of the leaders of Yahoo, during a press conference Wednesday in San Francisco.

Search Called Direct, the new service displays suggested results in a window that is updated as and when the user types his query. Google had introduced its service last year Instant Search, which modifies the results as and when the user types his search. But this development is primarily an alignment Bing, the engine that Microsoft uses Yahoo! technology.

Bing offers "boxes results" specific: when the search engine detects, for example, that research focuses on a film, he puts forward in its results showtimes. These new features should also help to create new advertising formats, "says Yahoo. After signing a partnership with Microsoft last year, which resulted in savings of substantial infrastructure costs, Yahoo has not seen his results improve in the fourth quarter of 2010.

Its market share in the U.S. declined by about 4%, according to ComScore, while Google shares Bing and progressed.

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