Monday, May 30, 2011

Television stations will no longer include their Facebook pages

Refer viewers to the Facebook page of France 2 and TF1 smacks of surreptitious advertising for social networking. The High Council of Audiovisual (CSA) held on Saturday that "the return of viewers and listeners to the show's page on social networking without mentioning this is informative, while the reference to these pages by naming the relevant social networks is an advertising character.

" These references are surreptitious advertising for Facebook, Twitter, slice the audiovisual watchdog. Seized by a chain which does not reveal the name, the CSA does not prohibit chains about Facebook, Twitter and LinkedIn. The decision is limited to references to the pages or channels or accounts of their broadcasts on social networks.

The channels may indicate the existence of these pages or profiles "on social networks," but will not be allowed to quote "the Facebook page of our program." The CSA's decision is limited to the issue of social networks matter for which he had been seized. But it is not surprising that a similar decision concerning, for example, references to applications for Android or iPhone TV.

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