Wednesday, June 29, 2011

+ Google wants to compete with Facebook

The battle against Google Facebook takes a turn more fierce. World number one search engine, revealed, Tuesday, June 28, the contours of its future social network, an area that has always failed to take hold. + Google baptized, it will serve primarily to compete with Facebook. But with Google +, the search engine announced that it will readily be distinguished from its rival by emphasizing the confidentiality of data posted by other users.

Facebook is the target of repeated criticism of its flaws in data protection. But also the disclosure of certain information to advertisers. The announcement of Google + is not a surprise. When Larry Page, Google co-founder, took the general direction of the search engine in April, it put the development of social networks top priority.

The aim is primarily to counter the dominance of Facebook in this field. Every month that passes reinforces the dominance of social networks. Internet users now spend more time on the pages of Facebook as those of the search engine. According to Com-Score, a specialist in Internet audience measurement, Internet users in May spent 13% of their time on the Internet at Facebook, against only 10% to Google.

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