Wednesday, January 26, 2011

Electronics: sales boosted by the tablets and smartphones in France

After a lackluster 2009, sales of technology assets in France resumed in 2010, driven by smartphones, tablet PCs and mobile multimedia, according to the results published (. Pdf) Wednesday, January 26, by GfK. The turnover of the sector is up 0.9% to 17.7 billion euros in 2010. Even if the TVs are a big item of expenditure, despite sales down 1% to 4.3 billion euros, are the so-called "mobile" that support growth.

He was so sold for 1 billion euros of multifunction phones or "smartphones" (6.8 million) and EUR 2.75 billion mobile computer type Netbook (5.1 million devices). "The last-born, touch pads, carry in 2010 and their first few months a turnover exceeding 220 million euros," GfK said in a statement.

435,000 TABLETS SALE craze these tablets really began with the launch of the Apple iPad in April 2010. Since then, other brands were launched, such as Korean or French Archos Samsung. A total of 435,000 pieces were sold in 2010, including 160,000 for the holiday season, figures close to the GfK forecast for 2010, which called for 450,000 tablets sold, including 100 000 to 150 000 at Christmas .

"The touch pads have undoubtedly found their audience, between smartphones and computers. Growth prospects for growth in this market are real and related to an underlying trend: multi-PC equipment in the home, which combines computer, mobile phone and shelves today, "said Francois Klipfel, CEO Deputy GfK France, in a statement.

In 2011, the institute predicts that sales of smartphones will account for half the sales of mobile phones. As for the shelves, "the area of micro-computers [will bind to] target bar one million units sold in 2011, "according to GfK.

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