Wednesday, March 30, 2011

Google search is social

When the first pictures were leaked, many thought that "+1" would be the expected network of Google. However, it is a supplement that will now be gradually incorporating in the United States, according to Matt Cutts, head of the search will be worldwide in a matter of months. "+1" Is a button that appears at the bottom of each search result.

When a user finds that the results produced by Google is set to what you want, press "at the end of the line. So, when someone from your contacts will also look for something as important and you will do your contact person decided that it was interesting. When asking about how to protect the privacy of voters Cutts is argued, adding that "if someone does not want to see what they prefer, who do not vote.


If he repents, can withdraw and disappear." As a final measure can block the contact from your phonebook so you do not see any of your actions in the search results. The contacts for each user is taken from his profile on Twitter, YouTube, Gmail and agenda of social media will be added.

This button is also added to the ads that appear after doing a search. Matt Cutts believes that not only benefits but also advertisers to users. "We will be able to know what words they are interested and will have no offers that interest them. When you buy ads going to be able to value, with each ad will know how many people voted for the proposal, "he adds.

As part of its expansion strategy include 'widgets' (chunks of code that is included in web pages) to that the owners of blogs and websites allow readers of these sites to vote for their content. A form of distribution and value very similar to the button "like" Facebook. Last February, included results from Google social networking engine search a step further to try to keep the train in front of Twitter and Facebook said.

Cutts insists that relevance is based on interpersonal relationships and, when in operation, may be considered the most powerful referral system in the world .

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