Less than 10 million unique visitors a month according to figures from the firm Comscore, diving audience of MySpace (News Corporation) was breathtaking in February, from 73 to 63 million visitors. For two years, the site, bought $ 580 million in 2005 by Rupert Murdoch, has seen its audience and revenues crumble.
In February 2010, it recorded 95 million unique visitors, and has lost a third of his hearing in one year. The decline is also sensitive to the other sinews of war, social networking sites that is advertising. Several large advertisers surveyed by the Wall Street Journal explains no longer want to invest in major advertising campaigns on the site, largely because of uncertainty over its future.
The site just to sell their skins advertising page - the most lucrative - and is forced to rely on smaller ads, on which its margin is low. Faced with these difficulties, MySpace began a change in strategy. The company dismissed five hundred people earlier this year, almost half of its workforce.
She is now seeking to position itself not as a competitor to Facebook - which was his official position until last year - but as a site dedicated to digital entertainment, and thus a possible addition to the number one social network. Uncertainties about the future of the site have been plunging value of the business.
According Newsbeat, the site would be worth more today than 80 million dollars or one-seventh of its purchase value. Earlier this week, billionaire investor Warren Buffett had advised to invest in social networks, saying it was valued activities was particularly difficult to estimate. 
In February 2010, it recorded 95 million unique visitors, and has lost a third of his hearing in one year. The decline is also sensitive to the other sinews of war, social networking sites that is advertising. Several large advertisers surveyed by the Wall Street Journal explains no longer want to invest in major advertising campaigns on the site, largely because of uncertainty over its future.
The site just to sell their skins advertising page - the most lucrative - and is forced to rely on smaller ads, on which its margin is low. Faced with these difficulties, MySpace began a change in strategy. The company dismissed five hundred people earlier this year, almost half of its workforce.
She is now seeking to position itself not as a competitor to Facebook - which was his official position until last year - but as a site dedicated to digital entertainment, and thus a possible addition to the number one social network. Uncertainties about the future of the site have been plunging value of the business.
According Newsbeat, the site would be worth more today than 80 million dollars or one-seventh of its purchase value. Earlier this week, billionaire investor Warren Buffett had advised to invest in social networks, saying it was valued activities was particularly difficult to estimate.
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- May MySpace Be A Lesson To Us (29/03/2011)
- Doesn't Snoop Dogg Know MySpace is in a Death Spiral? (29/03/2011)
- MySpace Gets Updated OpenSocial Activities API (29/03/2011)
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