Wednesday, March 30, 2011

Wanted drummer, on Twitter

It was September 20, 1976 when Larry Mullen Junior put an ad on the bulletin board at her school in Dublin in search of musicians to form a group. They said three boys, was born shortly after the world's most famous band, U2. Look, forget moments like these. And forget even the smoky basement of London where the Sex Pistols were going to try.

The music changes to her face and its market. It is now clear, there is no music without internet and without social networks. Bitter resignation or new, unique way to stay alive? Twitterband is just one example of ongoing change. The band was formed by bringing together a group of strangers who have played and recorded their first song without ever meeting.

Pace of the Smiths and their Please, please, please, the result of this experiment is what it is but it is something new and miraculous. The same Johnny Marr, guitarist of the band said on Twitter: "Good job! I'm touched. " The same thing applies to this cover of Maggie May by Rod Stewart, put also the project goes to fund cancer research and has already raised more than £ 2,000 in a few days here is that not only have created a band with a social network, but you've already done quite a bit 'of free promotion.

Another example is the first single released yesterday crowdworking in fact, a method along the lines of the stories shared. To have this idea was the British singer Imogen Heap, who won a Grammy for his latest project has involved the whole network. For two weeks, his fans on Twitter, about one and a half million people, could help in the creation of the first track from the new album.

"I love the idea that the seed of my songs are born from my fans," said the Heap. And in Italy the ideas out there, last week released the first album produced by the so-called popular shareholding. The band of Genoese Ex-Otago, has never carried on a formula first used in Italy to produce a disc, a sort of self shared with fans and friends thanks to their output was born on disk, in exchange had the album preview, download songs for free, discounts to concerts, his name on the cover of the disc.

In short musical initiatives in the undergrowth grow like mushrooms. But still it is not clear which way is taking the music industry. What is certain is that according to data from the Recording Industry Association of America, in 1999 invoiced the industry $ 15 billion and is now half the bill.

Digital music has dealt a blow to the industry but also created new opportunities and new scenarios. Gave it a turning point in 2007 when Radiohead successfully challenge the establishment, bypassing the inconvenient third of the record company and making it possible for fans to download their latest album from the internet with a free offer.

Not surprisingly, at the time the initiative was criticized by representatives of the music industry that they judged "dangerous" for the copyright of the artists. Shortly after the Nine Inch Nails followed suit giving their album. Today a phenomenon like Justin Bieber, a 17 year old Canadian boy who was born and whose YouTube video has now reached 500 million views, is enough to make people understand that everything has changed.

Bizarre to think that the cause of the crisis is now the only way of salvation, is not it? We asked Enrico Molteni, bassist of the band Dropkick Murphys and soul of the record label that includes artists such as The Tempest The lights of the power plant or the Little Shop of Horrors. "Yes it's weird but it is also interesting.

Before there was a single market, everything is possible, so many artists invent anything to circulate their music. In a sense it is also challenging: there are no more excuses, if a group has value, people will notice. And it's true that the market is in crisis but in a sense it is also invigorating, listening to new things, we are not forced to listen to only that which requires us to record companies.

" We ask, you are also a record, however, why is not affected by the crisis? "The reason is that we are a record destroyed, we are a collective of artists, with a light structure without costs. It's more an idea we are held together by the artists themselves. "Where we're going is not yet clear.

The fact that music is free, however, is a beautiful thing, but I think if there was an attempt to block everything you do not start again to sell records because now people are used "

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