Wednesday, March 16, 2011

Google would like to test contactless payment in the U.S.

Google is experimenting with contactless payment technology (Near Field Communications or NFC), says Bloomberg, Tuesday, March 15. According to the U.S. agency, Google will fund the installation of thousands of terminals at merchants in the cities of New York and San Francisco. Initial tests should take place within four months.

The U.S. group declined to make comment. Services "contactless mobile" using radio technology at very short range, which allows wireless data transfer and a few centimeters, requiring a transmitter and a receiver. This technology has existed for many years in the transit cards, access control or even for payment cards, including the United States.

But so far, with few examples in Asia, nobody had taken the step to integrate the mobile phone. In France, since May 2010, the city of Nice is leading a pilot project. Globally, contactless payments could reach $ 110 billion (81 billion euros) in 2014 against 30 billion dollars (21.5 billion euros) in 2012, according to figures from Juniper Research , which provides a telephone in six activity in Tech News Buzz will be equipped with a chip in 2014.

MULTIPLE COMPETITION In the NFC sector, competition is at all levels. First among mobile phone providers, which must equip their terminals dedicated chips. At the end of 2010 Google has stressed that its Nexus S would use such technology. Jim Balsillie, co-CEO of Research In Motion, maker of the BlackBerry, has also recently confirmed the society's efforts in this direction, like Finland's Nokia.

According to The Independent, the next version of Apple's smartphone, the iPhone 5 does not allow contactless payments. But the share of value must also be defined between telecom operators and banks. United States, three major mobile operators, Verizon Wireless, AT & T and T-Mobile have created a joint venture in late November, called Isis, which should facilitate the expansion of payment systems on mobile phones.

More generally, the development of contactless payment should revive competition from electronic commerce services. While giants like PayPal are trying to find new growth on mobile devices, young shoots, like Obopay and Zong, which offer smartphone users to pay directly from their device, are also trying to gain market share.

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