Wednesday, March 9, 2011

Political many mouths in the world of Facebook, a few are saved

ROME - Silvio Berlusconi Best of Antonio Di Pietro, the better the mayor of Florence, Matteo Renzi Rosy Bindi, better Dario Fanceschini Piero Fassino. Best of all, without exception, Nichi Vendola. The portrait of Italian politics at the time of Facebook offers some surprises and several confirmations.

Starting from the ranks of parliamentarians, mayors and local administrators with the most followers on the social network, which is headed by the President of the Puglia region in front of the Prime Minister Di Pietro and his party colleague, Luigi De Magistris. And big names ranging from Antonio Alfano Giorgia Meloni relegated instead to the bottom.

In general, between parliamentarians and later the left, while among the mayors is more active than the right. In both cases, another surprise, those coming from central Italy has understood better the importance of this instrument compared to colleagues in the north and south. But no illusions: our political social networks and Web 2.0 seem not to have just noticed.

And here we are, unfortunately, but the confirmation. Created by Stefano Epifani - who teaches at the Faculty of Communication Sciences at the University of Rome - and conducted on behalf of the Higher Institute of Political Studies of St. Pius V, this research is clear. Only 29% of those sitting in the House or the Senate opened a profile on the social network founded by Mark Zuckerberg, 33% among those leading a provincial capital.

Promoted, but if not it would be a paradox, local administrators in the coming thirty years in 66%. Broadly in line with the national average. "It 's the second year that we monitor the relationship between politics and Web 2.0," said Epifani. "And at this time Facebook has grown enormously.

Hence the idea of focusing only on this aspect, since it has cannibalized many of the other communication tools on the Net, blogs first and foremost." E 'was considered the totality of parliamentarians, mayors of all capital and a representative sample of local administrators in under thirty years.

Just over 700 people among the approximately 20 000 aldermen and councilmen. "The amazing thing - continues Epifani - not just that the majority of MPs and mayors has no business on the Net, but that the former are much more active than second." Shifting the focus from quantity to quality, from the count of those present and how many fans have made use of Facebook is that, in fact, the picture worsens.

Many mayors, 46% do not update their profile from 2009. These pages are frozen on the day following the election. "Having a relationship with the land and being elected directly, they would rather take an interest in Facebook as does Renzi," said Stefano Epifani. "Also because now some local protests, you see that in Sardinia against the opening of the biomass power plant license plate Agripower are organized through their social networks." The rest open a personal profile is simple, but communicating with voters on an ongoing basis is a different story.

And politicians who know how to do it are few. Nichi Vendola Matteo Renzi and excel in their natural dialogue via Facebook. Vendola send messages from your smartphone, Renzi responds to voters, Di Pietro is not far behind and also Mara Carfagna, Minister for Equal Opportunities, is directly involved.

I mean, are not limited to press releases and links to video of television appearances on talk shows and newscasts. As do all others that use the Web as a means of communication was one way. Only 55% of parliamentarians on Facebook in recent months has interacted in some way through their personal page, 53% of Mayors, 68% of local administrators.

Fortunately, for all the others, who together with Roberto Epifani Stefano Lippi (political scientist), Alessio Jacona and Marta Paolillo (online communication experts), has written a forthcoming book in recent days. It's called manual communication on the Internet, to build consensus in the era of Web 2.0.

One tool available to administrators to understand and properly use the Internet and social networks. Collects, among other things, the data found in research on political and Facebook is the result of other investigations for more than two years. The essay is not only available in libraries, 278 pages, 10 € for the publisher Apes, but it is freely downloadable from this site (www.

info. It) in the form of eBooks.

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