Wednesday, April 6, 2011

Google's auto-suggest pinned in Italy

The American group Google has lost, late March, a trial in Italy regarding the defamatory nature of some of the suggestions made by its automated search engine. When a visitor entered the name for an Italian entrepreneur, whose identity was not revealed in the American search engine, the terms "fraud" or "crook" was immediately associated by the "Google Suggest" .

In its decision dated Thursday, March 31, the Milan court confirms an initial ruling in late January, which estimated that reconciliation defamatory words for personality. Google will have to remove these "suggestions" from its search engine. According to the court document in Milan, the complainant pointed out that Google's service lacking "preventive filters" to avoid such outcomes in research.

But he said the U.S. group has also "refused to intervene a posteriori on the system to eliminate the combination of terms". FRUIT OF ALGORITHM For its part, Google argued in particular that the suggestions in the search engine are the result of an algorithm that analyzes the queries made by users.

The system is automated, the group shall not be liable for suggestions. But Carlo Piana, the lawyer for the plaintiff, it has demonstrated that the results are "products" by Google. The group "filter certain content, including those that promote dissemination of content infringes copyright," said Mr.

Piana. Cited by specialized site ZDNet, the U.S. company said it was "disappointed" by the decision of the Court of Milan, and "studying options" options.

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