Wednesday, April 6, 2011

Why Facebook is strong in Italy?

Facebook has reached 18 million users in Italy. More than one Italian out of four has a profile on popular social media world (600 million subscribers in total). Dall'infografica, by Michele Caivano site www. fortunecat. it is possible to infer two important data: - the band is represented as aged between 35 and 54 years, falls so, I hope finally, the myth that he would like Facebook as a tool "for kids" - Men are more these women: 54% males, 46% of females.

In the United States clearly had the largest number of members, are women dominating 56% to 44%. The data of the other 15 nations with the largest number of members is available on the Facebook site that I have reported, with as many infographics. Italy is the ninth country in the world for the number of subscribers.

Here the distribution of the world top 15. After the U.S., surprisingly, there is Indonesia, then the United Kingdom and Turkey, but the fourth with the frightening FB penetration of 99%. China lacks the forming aa Renren, its social media "inside" the 400 million members. All these data show that the alleged Facebook-mania in our country is actually far more normal stories like you.

In this table, for example, you can compare the penetration rate of FB in the various countries of the world. We are consumers of Facebook in the same way they are Americans, British and Australians. We are a bit 'more than the French, a little' less of Icelanders, much more than the Germans, much less the Indonesians.

So, at least from a first brief analysis of these data, jumps are also situations in which Facebook is so popular in Italy for reasons of "culture", for an alleged relationship and a greater commitment of our people Mediterranean. Facebook in Italy is not to be so strong, when analyzed in absolute value.

However, it is extremely "heavy" when compared to his main opponent in the rest of the world: Twitter. If in fact the relationship between members of the social media and the twittering Zuckerberg is three to one, in Italy we are talking about a ratio of 16 to 1. Twitter users are in fact only 1.3 million in Italy and of these, only 351 000 are using it regularly (27%).

Italy is absent from the list of nations found on Twitter. In the next table will discover how to reap the United States alone, 62% of all users, it is no coincidence that the staff of Barack Obama, in announcing the ricandidatura of the President, has emphasized the importance of the strategy for Twitter the election campaign of 2012.

The question, therefore, should not much affect the popularity of Facebook in Italy, which is the world average, as the limited appeal of Twitter in a country like ours, which uses new media with conviction. In light of all these data, hazard interpretation: Facebook and Twitter holds no because in the first case we can communicate in Italian and it is likely that the array language is an instrument of social autosegmentazione in choice of friends and relations to be explored.

Twitter, however, is a global instrument that does not live among people, but direct knowledge of the relationship between 'leaders' and 'follower' of the people who produce content and others who follow those who produce content without asking "permission". For this reason there are no social barriers, cultural and linguistic diversity.

Twitter is a more global, Facebook is so English its official language, then the Italians, inevitably, you steer clear. Given the data entry of Twitter in our country, it is not surprising that Evan Williams has not invested in infrastructure that facilitates users' experience with Italians, especially with an SMS service extensive and efficient as in other countries, where it is now the consetudine 'update your profile via text message (it is thanks to this opportunity that young Iranians, Egyptians and Libyans have circumvented the censorship imposed by the regimes of their countries).

But the potential of the instrument is enormous, especially in key information and news (maybe even more of the same Facebook): from enthusiastic novice to Twitter I hope that the dominance of Facebook in Italy know at least a decline in relative terms.

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