The American group Google is preparing a major reorganization of its distribution platform YouTube with the creation of "chains" compete for the traditional television on the internet, reported on Thursday 7 April, the Wall Street Journal. YouTube plans to change his homepage to highlight these chains around a score of topics such as sports and arts, with original business content from several hours per week, while other chains are aggregated around content already present on the site, the newspaper said the U.S.
economy. Google is preparing to invest a hundred million dollars (70 million euros) for this project and has already met this purpose representatives of Hollywood artists. YouTube, which is the third most visited site in the world, has thus increase the time learners spend the Internet, now about fifteen minutes a day, and recover market share of television advertising in the United States, amounting to 70 billion dollars (49 billion euros).
The turnover of YouTube was 544 million dollars (381 million) in 2010, according to the WSJ, and should be 800 million this year (560 million). MORE INVESTMENT IN THE VIDEO the beginning of March, YouTube announced the acquisition of the sapling Next New Networks, launched in 2007 and specialized in the optimization of video content.
The New York Times, citing two anonymous sources, Google would pay about $ 50 million (36 million euros) for this acquisition. This reorganization should be implemented over time, with a planned launch by the end of the year, according to financial daily. The group began to hire in this perspective.
But officials have YouTube declined to comment, saying only that the site had seen "incredible growth in 2010" and saying "very enthusiastic about the future." 
economy. Google is preparing to invest a hundred million dollars (70 million euros) for this project and has already met this purpose representatives of Hollywood artists. YouTube, which is the third most visited site in the world, has thus increase the time learners spend the Internet, now about fifteen minutes a day, and recover market share of television advertising in the United States, amounting to 70 billion dollars (49 billion euros).
The turnover of YouTube was 544 million dollars (381 million) in 2010, according to the WSJ, and should be 800 million this year (560 million). MORE INVESTMENT IN THE VIDEO the beginning of March, YouTube announced the acquisition of the sapling Next New Networks, launched in 2007 and specialized in the optimization of video content.
The New York Times, citing two anonymous sources, Google would pay about $ 50 million (36 million euros) for this acquisition. This reorganization should be implemented over time, with a planned launch by the end of the year, according to financial daily. The group began to hire in this perspective.
But officials have YouTube declined to comment, saying only that the site had seen "incredible growth in 2010" and saying "very enthusiastic about the future."
- Google looking at YouTube premium channels (07/04/2011)
- YouTube Spending $100M for Original Programming (06/04/2011)
- YouTube to get more TV-like with channels and $100M worth of original content (07/04/2011)
- YouTube Homepage Changes Rumored To Make Site More TV-Like (06/04/2011)
- Google to add premium channels to YouTube: WSJ (06/04/2011)
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