Thursday, April 7, 2011

Linkedin attacks the "social graph" of Facebook

The professional social network LinkedIn has launched Wednesday, April 6, new tools to expand its Web presence. The website publishers can make their pages appear on various "social modules" proposed by LinkedIn, including buttons "share" or "recommend", or a badge user profile of the professional network.

With these buttons, Linkedin aims to create a "graph Professional" by soliciting Internet beyond its own site. A strategy that closely resembles that of the leader of social networks, Facebook, which boasts more than 500 million subscribers. Thanks for sharing modules offered by Facebook, and included on many other websites, the network of Mark Zuckerberg has a "mapping" of the interests of millions of Internet users.

100 MILLION REGISTERED Linkedin does not still the same number of users. But the professional social network announced in late March, he had crossed the threshold of 100 million members in Tech News Buzz, and claimed "a steady growth of about one million new members every week" . While a majority (56 million) of these live outside the United States, the network boasts two million members in France.

Before his social modules, Linkedin, which already allows to integrate Twitter streams on their profile page, chose to expand its network by diversifying with other activities. In recent weeks, the site is testing a service of information, sorted according to the interests of the user.

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