LONDON - Google's strategy for the attack on television, in addition to the Google TV platform, also goes by the reorganization of Youtube. According to a report in The Wall Street Journal, Big G has decided to invest 100 million dollars for the creation of thematic channels on YouTube, designed to compete with traditional TV on the Internet.
The launch of new channels expected by the end of the year, along with a redesign of the homepage, which will highlight the new containers. For these spaces will be made of appropriate content, professional level, without affecting the original spirit of Youtube, "the television user. In short, the Agcom some time ago we saw a long time.
At the time, Mountain View does not comment on the news, merely to report that YouTube has seen "tremendous growth in 2010" and "enthusiasm for the future." And now embarked on the "Connected TV", the inevitable future of television. Youtube on the couch. The new channels will be twenty, and will cover almost all the knowledge of entertainment television.
Tv series (or web?), Movies for web, tv shows and traditional living rooms, but so far nothing is known about possible containers or in-depth news. Google is not alone in this work of distortion of the TV, and the outlook for financial companies as the most important audiovisual streaming Hulu and Netflix, are more positive.
Added to this is that YouTube is a channel usable on any platform, not just TV or computer. Fixed or portable consoles, smart phones and tablet, for Google and Youtube are now even television sets. A multitude of devices that Youtube will lead anywhere. In 2010 the turnover of Youtube was 544 million dollars, which should reach 800 million this year.
Without fee. According to the WSJ, the company will support the production of content with advertising, without asking for subscription fees. A clever move that takes competitors off guard and that for the first time Google sees the role of content producer and publisher. It 'a revolution for the web giant, which in a few years compete with the giants of satellite television and traditional, as well as those of TV on demand.
That Google is a push towards the evolution of television, which inevitably will decide the transition of TV as we know it today. Scenarios. Mountain View's strategy is clear, when television sets are transformed into real computer that can connect to the Internet and use applications. Google already has ongoing contacts with key agencies of Hollywood artists and YouTube, which is the third most visited site in the world, pointing to a market share of television advertising in the U.S., a cake of 70 billion dollars.
Mountain View has begun to recruit for this project. 
The launch of new channels expected by the end of the year, along with a redesign of the homepage, which will highlight the new containers. For these spaces will be made of appropriate content, professional level, without affecting the original spirit of Youtube, "the television user. In short, the Agcom some time ago we saw a long time.
At the time, Mountain View does not comment on the news, merely to report that YouTube has seen "tremendous growth in 2010" and "enthusiasm for the future." And now embarked on the "Connected TV", the inevitable future of television. Youtube on the couch. The new channels will be twenty, and will cover almost all the knowledge of entertainment television.
Tv series (or web?), Movies for web, tv shows and traditional living rooms, but so far nothing is known about possible containers or in-depth news. Google is not alone in this work of distortion of the TV, and the outlook for financial companies as the most important audiovisual streaming Hulu and Netflix, are more positive.
Added to this is that YouTube is a channel usable on any platform, not just TV or computer. Fixed or portable consoles, smart phones and tablet, for Google and Youtube are now even television sets. A multitude of devices that Youtube will lead anywhere. In 2010 the turnover of Youtube was 544 million dollars, which should reach 800 million this year.
Without fee. According to the WSJ, the company will support the production of content with advertising, without asking for subscription fees. A clever move that takes competitors off guard and that for the first time Google sees the role of content producer and publisher. It 'a revolution for the web giant, which in a few years compete with the giants of satellite television and traditional, as well as those of TV on demand.
That Google is a push towards the evolution of television, which inevitably will decide the transition of TV as we know it today. Scenarios. Mountain View's strategy is clear, when television sets are transformed into real computer that can connect to the Internet and use applications. Google already has ongoing contacts with key agencies of Hollywood artists and YouTube, which is the third most visited site in the world, pointing to a market share of television advertising in the U.S., a cake of 70 billion dollars.
Mountain View has begun to recruit for this project.
- Google planning premium YouTube channels (07/04/2011)
- Google creating YouTube 'channels', spending $100 million on original content? (07/04/2011)
- YouTube to Get Original Programs with $100 Million Backing From Google (07/04/2011)
- Google looking at YouTube premium channels (07/04/2011)
- Google seen bolstering YouTube content (07/04/2011)
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