Google makes another step on the way to the content provider. The Wall Street Journal reported that Google's subsidiary YouTube should be equipped with a number of channels, the five to ten hours a week are designed to provide professionally produced entertainment. YouTube currently negotiating with Hollywood agents to procure the necessary content, the newspaper reported, citing a person inaugurated.
A YouTube spokesman declined to report the "WSJ" to not comment and referred only to the "incredible growth" of the video platform in 2010. For some time now are accumulating evidence that YouTube is to become a media platform that also serves the needs of an audience on the sofa watching TV.
Small video clips, often shot by amateurs had made the big platform - combined with music videos and other content copyright of sometimes dubious legal status. The latter led to some protracted litigation. Google bought the platform in 2006 for 1.6 billion dollars. Now, YouTube is the report, to compete with TV stations.
The new venture is likely to be part of the strategy to get the Google TV set-top box called Internet content to the TV in the living room.
A YouTube spokesman declined to report the "WSJ" to not comment and referred only to the "incredible growth" of the video platform in 2010. For some time now are accumulating evidence that YouTube is to become a media platform that also serves the needs of an audience on the sofa watching TV.
Small video clips, often shot by amateurs had made the big platform - combined with music videos and other content copyright of sometimes dubious legal status. The latter led to some protracted litigation. Google bought the platform in 2006 for 1.6 billion dollars. Now, YouTube is the report, to compete with TV stations.
The new venture is likely to be part of the strategy to get the Google TV set-top box called Internet content to the TV in the living room.
- YouTube Hopping: Annoying Orange (06/04/2011)
- YouTube Spending $100M for Original Programming (06/04/2011)
- Google looking at YouTube premium channels (07/04/2011)
- YouTube to get more TV-like with channels and $100M worth of original content (07/04/2011)
- YouTube Homepage Changes Rumored To Make Site More TV-Like (06/04/2011)
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