Wednesday, June 1, 2011

E-commerce: "Give us the means to be a little less harmless!"

In an article published in Tech Buzz News dated May 25, Mr. Olivier Sichel calls in response to the article by Eric Schmidt appeared yesterday in the same newspaper, on what he described as "Google's vision of hegemonic and distorted Net Europe. " Apart from the fact that a former "boss" of Wanadoo protests against any hegemony seems to say the least tasty, I note that in support of his argument, he describes our business Auvergne (quoted by Eric Schmidt in his gallery of the day) as "harmless", "friendly" marketing "products Folk" and has built his "success on the purchase of advertising on Google" ...

In the Auvergne, to be sure, there are only volcanoes, cows, incidentally a large tire manufacturer, sometimes a rugby team ... Our village of Smurfs is naturally very friendly. I am very long accustomed to this vision is very Parisian and not me emus. To be quite frank, I even play on-the coal merchant.

It is sometimes quite effective. My problem is that in so doing, Olivier Sichel product itself that accuses Google and that his theories are hard pressed to convince me as qu'Auvergnat course, but especially as a Net entrepreneur and entrepreneur- short. It is not desirable that the European Internet economy itself up "under the protective wing of Google" does of course no doubt in my mind.

It pushes the door wide open and instead of crying wolf, it would still have to find alternatives other than protectionism will prove that bad taste on the Net as effective as a poultice on a wooden leg. Anyone who has a day when the other worked on the Net, you also tell me that. The Internet is global and open except in some very unsavory countries ...

It taught me, in our countryside, that when we come up against a wall, rather than trying to destroy it to get through it was better to bypass it. Google is a tool. Use it! A wisely. If one day the other, a new tool more relevant and less expensive for market participants, points his nose (whether Europe would be "nice"), he will find his place.

Naturally. Like Google in its time. Google likes it or not. The Net is unique: a real value-added service for the Internet, do not stay anonymous for very long. The fear that Google asphyxiation emerging European service seems a figment of the imagination. Has Google thwarted the emergence of Facebook or Twitter ...

or others? I will not dwell on the farms contained the Anglo-Saxon that Mr. Sichel cites as sacrificial victims and innocent Panda, the new Google algorithm. Without making judgments about the value of the initial concept of these companies, it is accepted, I believe it, that economic models based on a single "client" are built on sand.

If instead of passing its Panda, Google had decided, for strategic reasons, to cut its advertising program to start playing the accordion, the result would have been substantially the same. For our small business, for example, up to diversify our "introducing brokers" has always been an imperative dictated by common sense ...

Auvergne? "DIRECTIVE INEPT" And how, above all, a reasonably wonder mink "caricature" that Google would be in France when the latter, to "punish" plans as of July 1, to place on its own business a charge called "Google tax" which will cost more to the state it will bring? A nice tool to punish French companies facing foreign competitors.

"LOL" is not it? No wonder the difficulties of creating a European market for e-commerce even when we invent a European Directive inept, inadequate, completely "off base", which will cut the stems of many ups and prevent durably good seeds to germinate? DSH beautiful! And Google has nothing to do ...

"Only the paranoid survive", okay, but provided they do not swim against the current in the Zambezi day of great waters. But back to our beautiful province and our friendly folk and rural activities ... When the great European technological groups (Olivier Sichel calls for) then they will connect us to the fiber that passes through our street for over a year without being active due to "business strategy of operators" who watch dogs in china? This would probably our thirty-one "friendly" staff who obviously all play the bagpipes or hurdy their spare time to be a little less harmless.

We might as well be considered more widely distributed and under better conditions our folklore products. The same products, by the way, as those distributed by a lot of American companies (not folk, not nice at all) to which we have no intention of "giving way", quite the contrary. While remaining, of course, sympathetic, and since our Auvergne Basse because we never, Auvergne, "go down in Paris."

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