Thursday, January 27, 2011

Browser shield with anti-spot now there's more privacy for the user

ROME - The targeted advertising is an important innovation for users of the web, which is no longer bombarded by thousands of useless messages, but communications based on his voyages, and then, in theory, of its interests. A filter "spam" on the mountain that has its undoubted capabilities, but with an important cost: privacy.

To find out what interests you or not, providers of online advertising, they need information on the habits of web users. These are provided by the browser and of course, expose your privacy to a certain risk: the marketing companies know where you are, you're looking for, what you've looked, and try to understand what he wanted.

They can draw a clear picture of the user, in short, lacking only a name. Data, however, not difficult to retrieve. The stop of the FTC. The theme is heard by the Federal Trade Commission. The U.S. authority in charge of consumer rights has called on the browser developers to put you in full control of its navigation data.

Appeal that the three main names in surfing the web have now accepted. To avoid tracking, Mozilla and Google have introduced two extensions to their browser, Firefox and Chrome, now popular. Microsoft has also provided an Internet Explorer 9, the next version of the navigation software built into Windows.

We do not track. The extension for Firefox will be launched shortly, and you call me Do not Track. It works on a principle of demand-response relationship between the browser and the site you visit. The result is that while browsing, the user will no longer be classified and receive data through its advertising random, not based on its navigation paths or on the research.

What Mozilla is a system that could leave the field to some concern, because the marketing firms that have available information of a user's desire to leave the tracking. The system is instead an extension for Google Chrome, now available, called Keep my Opt-outs. It operates according to a tested model lists of sites that do not accept "cookies", codes that can communicate your preferences to third parties.

It simply installs and updates itself when needed, including lists of suppliers of customized advertising. The result is the same option for Firefox. Advertising without custom content and browsing experience more private. You can verify that the privacy guaranteed to remain on the site AboutAds, which contains a database of marketing companies that provide advertising content on a personal basis, from which the messages is now possible to isolate the browser.

No comments:

Post a Comment