Tuesday, February 15, 2011

Apple gives the pinch expected to put further conditions Subscriptions

Apple was about to cash in on the reading of newspapers, magazines and all you can be on their computers subscription nobody doubted it. After Application Daily, only counted the days until Steve Jobs said they want a piece of cake. They have not said so directly, as they have used something that works and that in some ways is true: to improve the user experience at the cost of adjusting to the conditions that I personally seem "hard." These conditions put Apple to play with them are very clear: calls to publishers and content creators that do offer a subscription for its contents, the offer directly in the application with the same or better condition.

If not, can not enter into Apple hardware. Nor can the editorial in the application include links that lead the customer to a subscription system external to the app itself, but Apple tells them not so they can not advertise external subscriptions by other means. It is clear that Apple does not want to lose track of this business and has created difficult conditions for publishers and creators.

If the consumer subscribes from within the Apple will take 30% of it, everything is the creator of the application if the subscription does not pass through the hands of the Cupertino company. The advantages Apple brings to the subscription system from within are several, starting with not having to go through the computer or browser to start a subscription, pay using the billing system's own App Store or a more direct and simple of the subscription period, and ending with a personal management system for subscriptions in Apple made more intuitive.

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