Friday, February 18, 2011

"We differentiate ourselves with content and services." Antonio Alvarez, Samsung Mobile Spain

We continue with the interviews with the protagonists of the MWC 2011. Today we bring the product manager for Samsung Mobile Spain, Antonio Alvarez, who spoke on the strategy of the company, its chances this year, the arrival of the new tablets and the possibilities of the platform Bada. We leave you with his words Tech News Buzz: This is a time of significant change in the sector.

The impression is that the next two years, when you are having Nokia, Samsung has a window of opportunity to become the number one manufacturer. How do you see this scenario from the company? Antonio Alvarez, Samsung Mobile Spain: Our hope and our goal is to become the best manufacturer and continue to market great products, particularly focusing on the smartphones and tablets.

We want to position and highlight to incorporate the latest technologies and the ecosystem services and content we want to inspire people to smartphones and tablets. Antonio Alvarez, Samsung Mobile Spain: It is clear that in 2011 will be very important operating system Android, which allows great flexibility to create ecosystems and provide a very powerful content.

Bada We will not forget, we have made several releases of the Wave line, and will continue to 2011 with new proposals. Tech News Buzz: Are you really so many possibilities Bada platforms have developers and grow in the market? Antonio Alvarez, Samsung Mobile Spain: Bada is a young platform, we can not compete with others that are much longer in the market.

But the surprising success of Samsung Wave and effort and push the ecosystem. In fact Spain is the third country in Bada application downloads in Europe, which is not bad considering the park terminal. Tech News Buzz: You speak of will differentiate the content and have submitted the Samsung Hubs.

However it seems that missing content and services to access them in a reasonable price and with the whole range of content will we see an actual proposal in Spain in 2011?. Antonio Alvarez, Samsung Mobile Spain: We have examples that are a reality and content services that have real demand by users, such as Samsung Movies.

There is great potential to reach agreements that allow these services and to differentiate, in the case of Samsung Movies coming to the four screens: television, mobile, laptop and tablet. Antonio Alvarez, Samsung Mobile Spain: The goal have said, having a common platform, we make a different proposal.

With the tablets are creating products with the best features hardware. It is early to talk about price. Tech News Buzz: Are you running out of model four-inch smartphone? That is, how has reached its maximum superscreens technology with new, high-definition cameras, dual-core ...? Should not we see innovations in the second half to go in a different direction "fatten more? Antonio Alvarez, Samsung Mobile Spain: Whenever possible we will try to improve the hardware.

The evolution of this market has been very fast and always have been new technologies. I do believe that will be key differentiation is the content and services. Related | Interview with Larry Bensadon RIM Spain

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