Friday, February 18, 2011

U.S. antitrust authorities examine the subscription service from Apple

The Justice Department and U.S. competition authority (FTC) began to look at the online subscription service that Apple has just proposed to the media wishing to sell their products online, reports the Wall Street Journal , Thursday, Feb. 17, citing sources familiar with the matter. The antitrust authorities are just beginning their investigation and could not launch a formal investigation, but said the business daily, noting that the activity of the U.S.

company is also closely watched in Europe. The U.S. computer maker Apple has unveiled Tuesday a subscription service to various online media (newspapers, music, videos), presented as a new source of revenue for content publishers, which rely increasingly on devices mobile. These subscription services will be orchestrated through the online store applications App Store, and the Cupertino company will charge a commission of 30% on subscription revenues generated.

STRICT CONDITIONS Apple imposes several conditions on the media wishing to be included in its catalog, strongly criticized by some developers. "The U.S. and foreign antitrust authorities might be tempted to conclude that the 30% commission is excessive," says the Wall Street Journal. On Wednesday, Google, for its part launched its service in seven countries selling online for newspaper publishers, which it offers a platform where they can sell subscriptions and articles for unity, for a fee of approximately 10%.

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